Tredence Analytics Solutions

4 weeks ago

Bengaluru, India Tredence Analytics Solutions Private Limited Full time

Role - Advanced Analytics - Search Ads and PersonalizationYears of Experience : 8~15 yearsLocation - Devarabisanahalli, Bellandur, BangaloreNotice period - Immediate to 15 days joinersRequired Skills - Clickstream, Google Analytics, funnel analytics, eCommerce analytics, SQL, A/B TestingRole Overview : As a Manager for Search Ads and Personalization, you will be responsible for leading large-scale data engineering and analytics programs that deliver measurable business impact. You should have strong expertise in clickstream, Google Analytics, funnel analytics, and eCommerce analytics to lead data-driven initiatives that optimize digital experiences and accelerate growth for clients. This is a hands-on leadership role requiring both technical grounding in data/analytics and the ability to translate data into strategic insights for senior business stakeholders.Key Responsibilities : - Utilize clickstream data to analyze user interactions, navigation behavior, and content engagement across digital platforms.- Analyze Google Analytics and website performance data to identify opportunities for improving user engagement and conversion.- Conduct funnel analytics to uncover drop-off points and drive actionable recommendations for higher conversion rates.- Perform end-to-end website and eCommerce analytics to optimize customer journeys, boost sales, and enhance overall site performance.- Evaluate search ad and campaign performance to improve ROI and digital marketing effectiveness- Design and implement personalization strategies using behavioral insights to create tailored digital experiences- Partner with marketing, design, and product teams to translate insights into measurable business outcomes. Collaborate with marketing, design, and development teams to translate analytics findings into actionable improvements.Qualifications : - Experience of 8+ years in the Analytics domain having experience in Digital / Web / eCommerce Analytics- Proven experience with clickstream analytics tools and methodologies, Google Analytics (GA4), and funnel analysis techniques.- Strong analytical foundation in SQL, Excel, and familiarity with data visualization and reporting tools- Experience in e-commerce data analysis, digital marketing campaign evaluation and customer journey analysis- Knowledge of search ads platforms and performance tracking.- Ability to translate insights into strategic actions for personalization and optimization.- Excellent analytical, problem-solving, and communication skills.Preferred Skills : - Experience with A/B testing and user experience analytics.- Understanding of customer journey mapping and behavior analysis. (ref:hirist.tech)

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