Marketing Generalist

1 week ago

New Delhi, India ToolJet Full time

About the companyToolJet is an AI platform that empowers teams to build and deploy internal tools in minutes - turning ideas into business applications faster than ever. With 35K+ stars on GitHub, we’re one of the most loved open source platforms in the developer community. We partner with industry leaders - from telecom giants, to financial institutions, to cutting-edge unicorns and startups across the globe.Our 50-member team works across the US and India, building at the intersection of AI and productivity. Backed by Microsoft’s M12, Nexus Venture Partners, January Capital, and Ratio Ventures, we’re on a mission to redefine how businesses create software - faster, smarter, and more accessible for everyone.We are looking for a proactive and creative Marketing Generalist to join our team. The ideal candidate will have hands-on experience across multiple areas of marketing, including digital campaigns, influencer marketing, content creation, social media management, and brand communications. You’ll collaborate closely with cross-functional teams to execute marketing strategies that enhance brand awareness, generate leads, and drive business growth.**We say - All-in-one **Key Responsibilities- Plan, execute, and monitor digital marketing campaigns across channels (social media, email, paid ads, SEO/SEM, etc.). - Plan, execute, and monitor - Google ads,Meta ads,Reddit ads ,LinkedIn Ads - Manage and grow the company’s presence across social media platforms and LLM's - Drive influencer marketing initiatives — identify, onboard, and collaborate with relevant influencers to boost brand reach and engagement. - Optimize for AEO (Answer Engine Optimization) and GEO (Geo-targeted marketing) to improve visibility and relevance across local and conversational search platforms. - Collaborate with design, product, and growth teams to ensure consistent brand messaging across all channels. - Leverage AI marketing tools (e.g., ChatGPT, Jasper, Copy.ai, HubSpot AI, Notion AI, etc.) for content creation, campaign optimization, and audience segmentation. - Use marketing analytics and automation tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console (GSC), HubSpot, Meta Ads Manager, and LinkedIn Campaign Manager to track and optimize performance. - Implement A/B testing and conversion tracking strategies to improve campaign ROI. - Conduct market and competitor research to identify trends and opportunities. - Generate performance reports and actionable insights for leadership. - Manage and optimize CRM and marketing automation workflows.Requirements- Bachelor’s degree in Marketing, Communications, or a related field. - 3+ years of experience in a marketing role (preferably in a B2B or tech environment). - Strong understanding of digital marketing, influencer outreach, and performance analytics. Proficiency in: - AI tools: ChatGPT, Jasper, Copy.ai, HubSpot AI, Notion AI, or equivalents. - Analytics & tracking: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console (GSC), Hotjar, or similar. - Advertising: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager,Reddit ads. - CRM & automation: HubSpot,factors.ai ,Zoom info. - Familiarity with AEO, GEO, and influencer campaign management. - Excellent written and verbal communication skills. - Creative mindset with strong attention to detail. - Ability to manage multiple projects and meet deadlines. - Passion for learning and adopting new AI-driven marketing workflows.

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