Marketing Specialist

3 weeks ago


Bengaluru, India Customer Experience Lab Full time

Company Description

Customer Experience Lab in Bengaluru focuses on delivering curated experiences for customers through Design Consultancy, Process Engineering, Technology Implementation, and Custom Software Development. The company helps enterprises integrate solutions for various touchpoints to ensure a seamless and uniform customer journey.


Designation: Marketing Specialist

Location: Bangalore, India

Salary: As per company norms

Role: Part Time



Skill Set:

  • Proficient in SaaS
  • Experienced working with SMBs
  • Worked in Marketing roles in Zoho One, FreshWorks, and Intuit
  • Skilled in Campaign Management
  • Ability to develop Community Sales growth for SMBs
  • Familiar with Enterprise Customers


Detailed Job Description

Overview: We are seeking a dynamic Marketing Specialist to join our team, focusing on building and growing communities for the US SMB segment. The ideal candidate will have a proven track record in developing community-driven product co-creation and driving customer acquisition from 0 to 1 for SMBs with 1 to 50 employees.

Key Responsibilities:

  • Community Development: Build and nurture online and offline communities for US SMBs, fostering engagement and collaboration.
  • Product Co-creation: Collaborate with community members to gather insights and co-create products tailored to their needs.
  • Customer Acquisition: Develop and implement strategies to grow the customer base from 0 to 1, targeting SMB owners.
  • Campaign Management: Design and execute marketing campaigns to drive awareness, engagement, and conversions within the SMB segment.
  • Sales Growth: Proven ability to develop and implement community sales growth strategies specifically tailored for SMBs, enhancing their engagement and loyalty.
  • Market Analysis: Conduct market research to identify trends, opportunities, and competitive landscape within the SMB market.
  • Collaboration: Work closely with cross-functional teams, including product, sales, and customer support, to align marketing initiatives with business goals.

Requirements:

  • Experience: Demonstrated experience in creating and growing communities for SMBs, particularly in the US market and India.
  • Technical Skills: Proficiency in Zoho One, FreshWorks, and Intuit, with a deep understanding of SaaS products.
  • Marketing Experience: Must have worked in the marketing department of Zoho One, FreshWorks, or Intuit to acquire organic or paid customers.
  • Strategic Thinking: Ability to develop and execute marketing strategies that drive customer acquisition and growth.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to engage and influence community members.
  • Analytical Skills: Strong analytical and problem-solving skills to measure campaign effectiveness and optimize performance.
  • Adaptability: Ability to work across different time zones (India and the US) and adapt to a dynamic work environment.

Preferred Qualifications:

  • Education: Bachelor’s degree in Marketing, Business, or related field.
  • Certifications: Relevant certifications in digital marketing, community management, or related areas.

Why Join Us?

  • Innovative Environment: Work in a dynamic and innovative environment where your ideas and contributions are valued.
  • Growth Opportunities: Access to continuous learning and professional development opportunities.
  • Impact: Play a crucial role in shaping the future of our products and driving growth within the SMB segment.

Application Process: Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are a good fit for this role.

Join us in transforming how SMBs grow and succeed in today's digital landscape


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