Evoort Solutions

2 months ago

Ahmedabad, India Evoort Solutions Full time

Digital Marketing Manager (B2B Technology & Analytics)


Responsibilities :

Digital Marketing Strategy & Execution :

- Develop and implement a data-driven digital marketing strategy aligned with company goals, focusing on brand awareness, lead generation, and customer acquisition.

- Stay up-to-date on the latest digital marketing trends and technologies, and implement innovative tactics to stay ahead of the competition.

- Analyze marketing performance data (website traffic, lead generation, social media engagement) and leverage insights to refine strategies and optimize campaigns.

Content Marketing & Brand Building :

- Oversee the creation and execution of high-quality content (blogs, articles, white papers, case studies) that showcases our expertise, educates the target audience, and positions Evoort Solutions as a trusted advisor in digital transformation.

- Collaborate with internal teams to develop a compelling brand message and ensure consistent brand voice across all marketing initiatives.

- Manage and optimize our website to improve user experience, brand messaging, and lead conversion rates.

Digital Advertising & Lead Generation :

- Lead the development and execution of targeted social media campaigns (LinkedIn, Twitter, etc) to engage with potential customers, industry influencers, and thought leaders.

- Manage and optimize online advertising campaigns (PPC, social media advertising) to generate qualified leads and maximize return on investment (ROI).

Strategic Collaboration & Communication :

- Collaborate effectively with internal teams (Business Units, Marketing, Sales, HR) to ensure marketing initiatives are aligned with overall business goals.

- Possess excellent communication and interpersonal skills to build strong relationships with internal and external stakeholders.

Qualifications :

- Minimum 5+ years of experience in digital marketing, ideally within the B2B technology and analytics sector.

- Bachelor's degree in English Literature, Journalism, Mass Communication, or an MBA in Marketing (preferred).

- Proven track record of success in developing and executing successful digital marketing campaigns, measuring campaign performance, and driving continuous improvement.

(ref:iimjobs.com)

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