DailyObjects - Partnerships Expert - Affiliates Marketing

2 weeks ago

Gurugram, India DailyObjects Full time

DailyObjects is a design- led lifestyle accessories brand with 30,000+ SKUs across tech accessories, bags, wallets, and more. With a strong digital- first presence, we are building a future- ready ecosystem that blends creativity, utility, and innovation.

We're now looking for a driven Partnerships and Affiliates expert to join our Marketing team and spearhead partnerships across banking, affiliates, and other 3rd party ecosystems to drive new customer acquisition, revenue, and brand visibility.

Role Overview:

The Partnerships Expert will own the end- to- end partnership lifecycle - from strategy and pipeline building to negotiation, execution, and performance tracking. This role will sit within the Marketing team, ensuring every partnership is growth- linked, measurable, and scalable.

Key Responsibilities:

1. Banking Partnerships:

- Identify and onboard key banking and fintech partners for co- branded offers, EMI plans, cashback tie- ups, and festival campaigns.

- Drive negotiations for joint marketing initiatives and ensure compliance with brand and legal guidelines.

- Deliver incremental acquisition and measurable ROI from each collaboration.

2. Affiliate & Performance Partnerships:

- Build and manage affiliate network partners, coupon platforms, and performance- based publishers.

- Set up structured tracking, attribution, and payout models in sync with performance team metrics.

- Optimize partner performance through A/B testing, creative sharing, and exclusive offers.

3. Strategic 3rd Party Partnerships:

- Explore partnerships with e- commerce ecosystems, gifting platforms, loyalty programs, and corporates for bundled or B2B distribution.

- Negotiate win- win deals that drive visibility, traffic, and conversions.

- Manage end- to- end partner relationships including contracts, commercials, and execution timelines.

4. Analytics & Reporting:

- Build and own the partnership P&L - forecast spends, measure CAC, ROAS, and incremental contribution from partnerships.

- Track performance dashboards with attribution clarity and share learnings with senior leadership.

- Ensure all partnerships tie back to core growth levers (traffic, conversion, 3- 5 years of experience in partnerships, business development, or affiliate/performance marketing (preferably in a D2C/e- commerce brand, fintech, or agency).

2) Strong network with banks, fintechs, affiliates, and 3rd party platforms is a plus.

3) Negotiation and deal- making skills with an ability to drive outcome- based contracts.

4) Data- driven mindset: strong grasp on CAC, ROAS, and CM contribution.

5) Excellent communication, relationship management, and cross- functional collaboration skills.

What We Offer:

1) Opportunity to build partnerships at scale for one of India's leading D2C lifestyle brands.

2) High ownership, fast- paced environment, and visibility with leadership.

3) A mix of creative brand- building and hard- core performance metrics.

(ref:iimjobs.com)

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