Brand Manager

1 day ago


New Delhi, India ITC Limited Full time

Job Title : Brand ManagerReports to : Senior Brand ManagerKey Deliverables :Brand Planning and Strategy- Prepare brand architecture (competition, products, launch etc), competition analysis, sub brand wise marketing spend analysis, scope of launch of new products/variants, pricing strategyBrand Communication- Liaise with agencies and share brief as per architecture, review and approve best route for communication, monitor pre-production stage and communication effectiveness post launchNew Product Development and Launch- Understand scope for new products/variants vis-à-vis target market/geography/segment and provide brief to PD team- Coordinate for CPT and analyze CPT results along with financial viabilityBusiness Planning and delivery- Analyze product performance SKU/Geography wise, forecast sales, review return on marketing spendsPackaging Development- Provide inputs on graphics/structure to agencies/Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyze pack testMarket Research – design and analysis- Provide brief to MR/Agencies on research requirements and research design (target group, platform, market, no of people etc), validate design and review final research outputTrade promotion and media implementation- Prepare media briefs (objective, route, target, cost etc.) and share with media partners, monitor the execution and evaluate the outcomes vs objective of media initiative- Conceptualize trade promotion schemes and identify and negotiate with vendorsKnowledge-Market research principles and statistical tools- Media platforms – Digital, Social, Print and event designs- Brand management and communication- Knowledge of channels, sales operationsCompetencies-Strong analytical ability - Innovate– (Create new and different) - Deal with ambiguous environment- Measure outcomes and connect with action- Collaborate with multiple stakeholders- Strong Presentation skillsExperience and Educational qualification-MBA (Marketing) from premier campuses- 2 to 5 Years of Work Experience-Minimum 2 Years of Experience in brands- Candidate should have handled brands/sub brands independently- Independently managed product launches, media campaigns- Experience of sales is desirablePersonal Attributes-High degree of creativity- High result orientation- High energy and passion towards their product speciality


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