Senior Digital Marketing Executive

3 weeks ago

Chennai, India Talent Corner Full time

Senior Digital Marketing Executive

About the Company

Dozpass is a technology driven membership program for travellers, offering priority access to Air, Rail and Road Lounges; it is also an aggregator of Hotels, Restaurants & EV stations. Doz operates with a membership program- to access any of the facilities, be it Doz owned or partners' facility in the network. Customers can avail membership to access these facilities through the Dozpass app, which can be downloaded free from the IOS and Android store

We also take pride as first of its kind business model by developing our own travellers lounge, owned, and operated by us with the help of technology and self-operated. All our lounge facility is constructed with luxurious interiors and world class amenities at strategic locations focused on the needs of road travellers. As we find infrastructural facilities need improvement and aligned to “Swatch Bharath” initiative we have decided to build and operate our own facilities which would have facilities for member traveller’s like rest area, nap area, Wash facilities, mothers room, Food and Beverages, gaming area ,work area, etc.
As a tech Start-up we are moving to the next phase of our business approach. As a result we are looking forward for expanding our team in various departments.

As a Digital Marketing Specialist, would play a crucial role in developing and implementing online marketing strategies to drive brand awareness, customer engagement, and sales. You will utilize the various digital channels and tools to achieve marketing goals.

Key Responsibilities
Develop and execute digital marketing strategies : Create and implement comprehensive digital marketing plans, including SEO, SEM, Social Media, Email Marketing, Content Marketing, and online advertising campaigns.
Content Creation : Generate engaging and relevant content for websites, blogs, social media and email campaigns to attract and retain a target audience.
Search Engine Optimization (SEO): Optimize website content to improve organic search rankings and drive traffic to website.
Paid Advertising: Paid Campaigns using all modern tools to generate measurable leads and business from all kinds of digital platforms.
Social Media Management: Maintain and grow the company’s presence on various social media platforms, create and schedule posts and enlarge with audience.
Email Marketing: Develop and execute email marketing campaigns, segment email lists and analyze campaign performance.
Analytics and Reporting: Monitor and analyse key performance metrics, such as website traffic, conversion rates, and ROI. Use data to refine and improve marketing strategies.

Qualification:

A Bachelor’s Degree in Visual Communication, and Certification in Digital Marketing or similar. A minimum of 3years’ experience in digital marketing or related field. Proficiency in digital marketing software and analytics tools (eg., Google Analytics, Hubspot, SEM Rush) Strong Written and Verbal Communication Creative thinking and the ability to adapt to changing trends Proven experience in digital marketing, business with a strong understanding of digital marketing channels and tools Positive attitude and deadline-driven.

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