Bid Content Specialist

Overview

Gallagher Center of Excellence (GCoE) is seeking to hire a Bid Content Specialist – Knowledge and Document Manager. As a Bid Content Specialist, you are responsible for ensuring Gallagher’s Bid Library is proactively maintained with fresh, relevant content. You will become an expert in using Gallagher’s ‘Responsive – formerly RFPIO’ technology to work with Sales Teams to capture and communicate our value proposition. You will use the Bid Library to provide Sales Teams with answer content across all Gallagher propositions. You will be responsible for content strategy development, advanced writing and editing skills, and working closely with the UK operational team on a day-to-day basis. This role requires a strategic thinker with excellent writing skills who can translate complex insurance concepts into clear, persuasive documents. You are required to collaborate with cross-functional teams to gather necessary information, ensuring that all proposals meet client specifications and industry standards. Success in this position involves producing compelling content that enhances the company's chances of winning new business and expanding its client base. Additionally, you will be responsible for fostering a culture of collaboration, continuous improvement, and customer focus within the shared services team. You will be interacting with teams present in Bengaluru and Pune. How you'll make an impact Responsibilities: Bid Knowledge Management: Systematically capture, store, share, and reuse information related to bidding and proposal development within Gallagher (Responsive) Document Management: Analyze client bid requirements, establish response templates as per client requirements, and populate templates where possible with Bid Library (Responsive) content Content Development: Select the correct answer content for requirements within bid proposals, ensuring clarity, accuracy, and alignment with client specifications and organizational standards. Collaboration: Work closely with sales, specifically Bid Managers and Proposition Leads, and other relevant teams to gather information and insights necessary for content development. Compliance: Ensure all proposals meet regulatory and compliance standards within the insurance industry. Quality Assurance: Review and proofread proposals to ensure high-quality, error-free documents. Deadline Management: Manage multiple projects simultaneously, ensuring all proposals are completed and submitted on time. Competencies: Insurance Product Knowledge - Comprehensive understanding of various insurance products and services, including corporate insurance and specialty lines. Ability to explain product features, benefits, and differentiators in proposals. Risk Management Insight - Understanding of risk management strategies and how insurance solutions can mitigate risks for clients. Ability to incorporate risk management perspectives into proposals. Market Trends Awareness - Awareness of current trends and developments in the insurance industry, including emerging risks and innovative solutions. Ability to leverage market insights to enhance proposal content. Writing and Editing Expertise - Advanced writing skills across different content formats, from blogs and articles to web pages and social media posts. It also involves the ability to edit content for clarity, style, tone, and consistency, ensuring that all content aligns with the brand's voice. SEO and Content Optimization - A deep understanding of Search Engine Optimization (SEO) techniques to ensure content ranks well in search engine results. This includes performing keyword research, optimizing on-page SEO (headings, metadata, etc.), and crafting SEO-friendly content while maintaining quality and readability. Content Performance Analysis - The ability to analyze and interpret performance metrics using tools like Google Analytics, SEMrush, or other analytics platforms. This competency helps the Senior Content Specialist track how content is performing in terms of engagement, traffic, and conversions, and make data-driven decisions to improve future content. Cross-functional Collaboration - Strong teamwork skills to collaborate effectively with other departments such as marketing, design, sales, and product teams. Social Media and Digital Marketing Proficiency - Knowledge of digital marketing tactics and social media platforms, including understanding how to tailor content to each platform and create campaigns that generate engagement. This includes staying updated with trends and best practices in digital marketing. Knowledge, Skills And Ability: Writing and Editing Skills SEO Knowledge Content Strategy Development Research Skills Social Media and Digital Marketing Expertise Project Management Analytics and Reporting Creative Thinking and Innovation Brand Voice and Tone Collaboration and Communication Leadership and Mentoring Communication and Stakeholder Management About you Qualifications: Minimum Required Degree: Bachelor's Degree in Marketing, Communications, Journalism, English, or a related field. Preferred Degree: Master's Degree in Marketing, Communications, Journalism, English, or a related field is preferred. Certificate(s)/Special Training: Knowledge Capture Certification or equivalent Certification in Insurance Bid writing is highly preferred. Advanced training in SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is advantageous. Proficiency in content management systems (CMS) such as WordPress. Training in analytics tools such as Google Analytics is beneficial. Project management certification (, PMP, Agile) is a plus. Certification in advanced content strategy or copywriting is beneficial. Experience (Career Level Guide) Bachelor’s degree in communications, Marketing, Journalism, or a related field. 5+ years of experience in content creation, SEO, and digital marketing, preferably within the financial or insurance industry. Strong knowledge of SEO tools (Google Analytics, SEMrush, Moz) and content management systems (, WordPress, HubSpot).

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