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Strategic Marketing Insights Data Specialist

1 month ago

Delhi, Delhi, India Bloom AI Full time
Company Overview:
Bloom AI is a pioneering force in modern intelligence, revolutionizing decision-making through the power of AI-driven insights. Our cutting-edge solutions empower enterprises to unlock the value of their data with human-like synthesis and scalable decision intelligence.

We are a trusted partner to investment managers, insurance companies, private equity firms, and Fortune 1000 organizations, enabling them to make informed, efficient, and productive business decisions.

Job Description:
We are seeking an accomplished Data Scientist with expertise in marketing analytics to join our Client Solutions Team. As a key member of our team, you will be responsible for extracting valuable insights from complex data sets, analyzing marketing performance, and providing actionable recommendations to optimize marketing campaigns.

Collaborating closely with our Client and Product teams, you will develop and implement advanced analytical solutions that drive business growth and customer engagement. Your work will involve applying data science methodologies, including customer segmentation, clustering, and predictive modeling, to identify distinct customer groups, behaviors, and forecast key marketing metrics.

Key Responsibilities:
  • Apply advanced data science techniques, such as machine learning algorithms, statistical analysis, and data visualization tools, to extract insights from large datasets.
  • Extract, clean, and integrate data from various sources, including Customer Data Platforms (CDP), Adobe Analytics, Google Analytics, CRM systems, and Salesforce data, ensuring data accuracy and reliability for analysis.
  • Design, execute, and analyze A/B tests to evaluate the effectiveness of marketing strategies, advertisements, and website changes, making data-driven recommendations for improvements.
  • Assist in developing marketing attribution models to accurately measure the impact of various marketing channels and touchpoints on customer conversions and sales.
  • Collaborate cross-functionally with marketing, product development, and IT teams to infuse data science insights into marketing strategies, enabling data-driven decision-making and enhancing customer experiences.

Qualifications:
  • Bachelor's or Master's degree in Data Science, Statistics, Computer Science, or a related field.
  • 2-4 years of professional experience as a Data Scientist or Analyst in a marketing environment.
  • Proficiency in programming languages such as Python or R.
  • Proficiency in SQL for data extraction and transformation.
  • Strong knowledge of statistical analysis, machine learning techniques, and data visualization tools.
  • Experience with data manipulation and analysis libraries (e.g., Pandas, NumPy, scikit-learn).
  • Excellent communication skills with the ability to convey complex findings to non-technical stakeholders.
  • Strong problem-solving skills and attention to detail.
  • Ability to work collaboratively in a cross-functional team environment.