The Indus Valley

Job Title: Creative Director. Location: Chennai. Industry: FMCD/ Retail. Business Model: D2C & B2C. Experience: 5+ Years. About the Role:- We're on the hunt for a visionary storyteller and brand shaper who can turn big ideas into unforgettable experiences.- As our Creative Director, you'll be the driving force behind how our brand looks, feels, and speaks to the world.- From digital screens to store shelves, your creative fingerprint will shape every touchpoint.- This isn't just another leadership role - it's your chance to build a cult brand, lead a powerhouse team, and push creative boundaries in one of the fastest-growing consumer categories. What You'll Own Brand Strategy & Identity:- Craft and evolve a bold, unmistakable brand voice and visual identity.- Make sure our look and language stand out - across every platform, every time. Campaign Development:- Dream up and launch game-changing campaigns for product launches, seasonal moments, and influencer collabs.- Break the mold, set trends, and make noise in the D2C and B2C space. Creative Leadership:- Lead and inspire a crew of designers, writers, and creators to bring brave ideas to life.- Build a culture of experimentation, collaboration, and creative excellence. Content Powerhouse:- Oversee everything from shoots to social content - ensuring quality, consistency, and scroll-stopping creativity.- Turn brand stories into content people actually want to share. Cross-Team Magic:- Collaborate with marketing, product, and e-com teams to blend killer creativity with business impact.- Champion ideas that not only look great but deliver real results. Trendspotting & Consumer Insights:- Stay plugged into culture, design, and consumer shifts - and use those insights to keep our creative fresh, fearless, and relevant. What You Bring- 5+ years of creative leadership experience in FMCG, retail, or consumer brands.- A knockout portfolio packed with innovative campaigns and brand storytelling.- Proven chops in building digital-first brands for D2C and B2C audiences.- Experience leading teams and managing agencies with clarity, energy, and vision.- Sharp understanding of consumer psychology, market trends, and what drives engagement.- Strong communication and presentation skills - you can sell ideas like no one else. Why Join Us: Shape and scale a high-growth brand from the frontlines. Enjoy true creative freedom to innovate and build cultural impact. Work with a passionate team that thrives on bold ideas and making things happen. (ref:iimjobs.com)