Techmagnate - Social Media Expert

2 weeks ago

Gurgaon, India Techmagnate Full time

Role Overview:We are seeking a Social Media Expert with a minimum experience of 8- 10 years and strong B2B background to lead strategy and execution across social platforms. This role requires a deep understanding of how to use social media for brand building, lead generation, and thought leadership in complex, high- consideration purchase environments.Key Responsibilities: Strategic Leadership:- Define and implement social media strategies tailored to B2B audiences across platforms like LinkedIn, YouTube, and niche communities.- Drive positioning, messaging, and executive branding that align with brand voice and business goals. Content & Campaigns:- Lead development of high- quality content - including whitepapers, videos, carousels, polls, and opinion pieces - that builds trust and authority.- Oversee planning and execution of social campaigns that support lead generation, funnel nurturing, event promotion, and product/service awareness. Team Management:- Build and mentor a team of B2B- focused social media professionals and content creators. Analytics & Optimization:- Track performance metrics like engagement, follower growth, CTR, impressions.- Continuously optimize strategies based on audience insights and platform analytics. Thought Leadership & Trends:- Develop executive branding strategies for leadership teams (especially on LinkedIn).- Stay on top of B2B social trends, AI- enabled tools, and best practices to ensure innovation and differentiation.Who You Are:- 8+ years of experience in social media marketing, with at least 4+ years in a B2B environment.- Proven track record of managing LinkedIn- first strategies that deliver engagement and leads.- Strong understanding of B2B customer journeys and how social fits into demand generation.- Excellent storytelling, visual communication, and editorial planning skills.- Experience in SaaS, IT, BFSI, or other enterprise categories is a strong advantage.- Proficient in tools like LinkedIn Campaign Manager, Hootsuite, GA4, HubSpot/Salesforce (a plus), etc.- Strong leadership, communication, and stakeholder management skills. (ref:iimjobs.com)

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