Performance Marketing Manager/ Sr. Manager

1 week ago


Hyderabad, India NxtWave Full time

Performance Marketing Manager / Sr. ManagerLocation:Hyderabad Team:Growth & Performance Category:EdTech / SkillTechAbout the Role We’re looking for a data-obsessedPerformance Marketing Leadwho can drive growth across NxtWave’s full product portfolio —NIAT,NxtWave Academy, andNxtWave Intensive— plus upcoming launches. This isn’t a “run some ads” role. You’ll ownthe full performance funnel— fromad click → lead → enrollment → CAC optimization → retention reactivation, across all channels, cohorts, and geos in India. If you breathe numbers, love creative experimentation, and can connect “data + psychology + GTM speed,” this role’s built for you.⚡ What You’ll Own Full-Funnel Growth Plan, launch, and scale high-performing paid campaigns acrossMeta, YouTube, Search,Snapchat, LinkedIn, Display. Ownleads, CPL, CAC, ROAS, and enrollment volumetargets — daily, weekly, and monthly. Drivemulti-product funnel strategies— NIAT (17–18 yrs), Nxtwave Academy (18–20 yrs), Nxtwave Intensive (22–28 yrs).Lead Nurturing & Automation Lead allWebEngage automations— SMS, WhatsApp, and Email journeys — across multiple funnel stages. Build & A/B testdrip journeys, remarketing logic, and segmentation flows. Partner with content & CRM teams to reducelead decayand boost Leads toQualified Leads,Qualified Leads to enrollment conversion.Performance Intelligence Owncampaign dashboards, attribution, and cohort-level ROI tracking. Deep dive intoregion-wise, creative-wise, and source-wisedata. Translate insights intonext-level experimentation frameworks(budget shifts, offer tests, CTA redesigns, etc.).Creative Strategy + GTM Co-owncreative briefing, ad scripting, and landing page optimizationwith the Brand & Creative teams. Rundata-informed creative tests(hooks, formats, offers, regional messaging). Bring a growth marketer’s POV to every creative and LP decision.Leadership & Collaboration Manage a small team of campaign managers + work cross-functionally with content, brand, and tech. Train new hires on full-funnel performance best practices.You’ll Be Great at This If You Have5–10 yearsof experience inperformance marketing(EdTech, FinTech, HealthTech, or Insurance preferred). Have scaled budgets >₹1 Cr/month with strong ROI. Are fluent withMeta Ads Manager, Google Ads, GA4, WebEngage, and Excel dashboards. Love building funnels, not just campaigns. Think inexperiments, cohorts, and data stories. Are comfortable switching from strategy to hands-on execution in the same day. Obsess overspeed, precision, and impact.Why Join NxtWave You’ll be at the center ofIndia’s fastest-growing tech upskilling brand, impacting millions of learners. You’ll handlemulti-product, multi-region growth— not just one SKU. You’ll ownP&L-level outcomes, not just metrics.



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