AppsForBharat - Creative Director

1 week ago


Bengaluru, India AppsForBharat Full time

About Us:- Apps for Bharat is redefining how India connects with spirituality through technology.- Our flagship app, Sri Mandir, bridges tradition and innovation, creating meaningful experiences for millions.- Join us to drive creative excellence at the intersection of performance and brand marketing. Role Overview:- We're seeking a Creative Director to lead and innovate creative strategies across brand marketing.- You'll experiment, refine, and scale creative approaches that drive user engagement and deliver business impact, ensuring a cohesive narrative across all platforms. Key Responsibilities: Creative Leadership:- Conceive and implement innovative concepts, guidelines, and strategies for brand campaigns, social media, and content initiatives.- Drive the creative direction across various touchpoints, ensuring consistency with Sri Mandir's brand identity and spiritual ethos. Team Management:- Lead, inspire, and manage a team of designers, copywriters, and content creators to deliver impactful work.- Facilitate brainstorming sessions to foster fresh and relevant ideas aligned with our audience and brand goals.- Mentor and guide team members, nurturing their professional growth and skill development. Project Oversight:- Oversee the end-to-end execution of creative projects, from ideation to completion, ensuring high-quality output.- Review, refine, and approve creative materials such as advertisements, videos, social media posts, and app assets.- Collaborate with marketing and product teams to align creative strategies with business objectives. Performance Analysis:- Monitor the effectiveness of creative campaigns and initiatives.- Provide actionable insights and propose improvements for future projects. Qualifications:- Proven experience in a similar role within the brand or digital space.- Hands-on expertise in marketing, graphic design, brand storytelling, and the creative process.- Proficiency in design tools like Adobe Photoshop, Illustrator, InDesign, and video editing software.- Strong understanding of Indian spirituality, culture, and festivals is highly desirable.- Excellent leadership, organisational, and project management skills.- Outstanding interpersonal and communication abilities to collaborate across teams. - Degree in advertising, fine art, design, or a related field (Master's degree preferred). (ref:iimjobs.com)



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