Digital Marketing Specialist

6 days ago

Bhubaneshwar, India Afflink Full time

Job Overview:

We are seeking an experienced Digital Marketing Specialist with a strong background in Google Ads promotion, Meta Ads promotion, and mobile app marketing. The ideal candidate will have 1-2 years of industry experience and a proven track record of driving successful digital marketing campaigns. We offer a competitive salary along with attractive incentives, providing you with the opportunity to grow within a dynamic and globally-connected team.


Key Responsibilities:


1. Google Ads Promotion:

- Plan, create, and manage Google Ads campaigns to drive targeted traffic and increase conversions.

- Optimize ad performance through keyword research, A/B testing, and data analysis.

- Monitor campaign budgets and adjust bids to maximize ROI.


2. Meta Ads Promotion:

- Develop and implement advertising strategies on Meta platforms (Facebook, Instagram) to enhance brand visibility and engagement.

- Create compelling ad content tailored to target audiences, ensuring alignment with overall marketing goals.

- Analyze and report on ad performance, making data-driven decisions to optimize results.


3. Mobile Apps Promotion:

- Lead the development and execution of marketing strategies to promote mobile apps across various platforms.

- Work closely with app developers to align marketing efforts with product updates and releases.

- Utilize app analytics to track downloads, user engagement, and retention, adjusting campaigns as needed.


4. Campaign Management:

- Oversee the entire lifecycle of digital marketing campaigns, from initial planning and execution to post-campaign analysis.

- Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.

- Stay updated on the latest digital marketing trends and tools to continuously improve campaign performance.


Qualifications:

- 1 to 2 years of experience in digital marketing with a focus on Google Ads, Meta Ads, and App Promotion.

- Strong analytical skills with the ability to interpret data and make informed decisions.

- Excellent communication skills, both written and verbal.

- Ability to work independently and as part of a collaborative, international team.

- Familiarity with marketing tools and platforms such as Google Analytics, Facebook Ads Manager, and App Analytics software.


What We Offer:

- Competitive salary with performance-based incentives.

- Opportunity to work with a talented and diverse team across India, Lebanon, UAE, Germany, and Russia.

- A supportive and growth-oriented work environment that values innovation and teamwork.


The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities:

  • Maneuver digital marketing campaigns through all areas of the project life cycle
  • Clearly understand and implement digital marketing campaigns which fit client needs
  • Provide analytical reporting of campaigns to stakeholders


Qualifications:

  • Bachelor's degree or equivalent
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
  • Experience with Google Ads, Facebook and App Promotion Ads; Strong written, verbal and collaboration skills

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