Content Writer

4 weeks ago

Rajahmundry, Andhra Pradesh, India mCaffeine Full time

About us/Company overview:

mCaffeine is India's 1st caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender.

It's about you: - You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle.

- You are Bold, Young and Confident.

Come, join the pack

Job Summary:

We're looking for a creative and detail-oriented Content Writer with 1–3 years of experience to join our growing team. If you're passionate about crafting compelling brand stories, writing for digital platforms, and bringing a fresh tone to skincare and beauty products. We'd love to meet you.

Responsibilities:

  • Write high-performing & data backed content for website banners, offers communication, CRM.
  • Create UGC video scripts, performance ad copy, and influencer briefs.
  • Draft emailers, WhatsApp messages, and in-app content that aligns with brand tone and drives engagement
  • Collaborate closely with design, marketing, and product teams to develop cohesive campaigns
  • Ensure all content is clear, concise, grammatically correct, and adheres to brand guidelines
  • Conduct content research and competitor analysis to optimize messaging for D2C consumers
  • Data-analysis to understand the performance of every piece of content going live.

Qualifications:

  • 1–3 years of content writing experience in D2C, beauty, FMCG, ecommerce, or agency setups
  • Strong command of English language, grammar, tone, and structure
  • Ability to adapt brand tone of voice for different formats (web, CRM, UGC, ads, etc.)
  • Experience working in a fast-paced environment
  • Collaborative mindset and comfort in receiving and implementing feedback

Social Media handles:

Website -

-

Instagram -

Contact us:

Careers – career@mcaffeine.com

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