Visual Merchandiser

7 days ago

Bengaluru, India Decathlon Full time

Posted on 27/03/2025

Mission

Decathlon was founded in 1976 in France. Our purpose is to move people through the wonders of sport and we provide 60+ sports & 6,000+ products designed by us at extremely affordable prices.

Decathlon is the world’s largest sports retailer and we have 126+ stores spread across India with more openings each year.


JOB SUMMARY:

This role will focus on developing creative product displays and layouts for various product categories within our stores, working closely with the Brand and Retail teams to maintain consistency across all touchpoints. You will collaborate with the Retail Operations team to ensure a strong connection between design, functionality, and customer experience. Working in alignment with the Decathlon Brand Platform and Visual Merchandising Guidelines, you will support our teams in designing and implementing visual solutions that enhance product visibility, improve the customer journey, and boost overall sales performance. This will involve close collaboration with Store Managers, Retail Designers, and other stakeholders to ensure your designs are both aesthetically pleasing and operationally effective. On a strategic level, you will develop guidelines, toolkits, and visual assets to empower teams with the tools needed to implement merchandising strategies consistently across different locations and channels. Your expertise in design, layout, and spatial organization will be essential. You will be recognized for your strategic thinking, creative problem-solving, and innovative approach to merchandising.

Profile

KEY RESPONSIBILITIES:

1. Layout Design Solutions:

This role involves collaborating to design impactful store layouts, developing engaging product placements and visual focal points aligned with marketing and brand strategies. Using 3D modeling, the individual will create detailed plans, conceptualize innovative showroom setups, and continuously assess and optimize store layouts based on customer flow and product performance.

2. Cross-Functional Collaboration. This role demands close collaboration with marketing, product, and retail teams to craft compelling visual merchandising strategies that drive sales and promotions. Working alongside store managers and retail operations, the individual ensures consistent visual storytelling across all locations. They'll also partner with product branding and sports domain teams to seamlessly integrate new products and seasonal campaigns into store layouts. Furthermore, the role involves providing essential guidance and support to store teams, ensuring effective implementation and troubleshooting in the field. 
3. Continuous Improvement & Trend Awareness This position requires continuous monitoring of global and local retail design trends, competitor strategies, and emerging technologies to infuse fresh, innovative ideas into store layouts and visual merchandising. Utilizing customer behavior analysis and feedback, data-driven decisions will shape layout design and merchandising strategies. The role also involves leading in-store experiments and A/B testing, evaluating performance through real-time data and customer insights to continuously improve merchandising effectiveness.

PROFILE:

We are seeking a Mid-Level Professional with 3 to 5 years of experience in a similar role, supported by a background in Visual Merchandising, Interior Design, or Retail Design. This professional is driven by a passion for impactful retail design, believing in its power to enhance product presentation and customer engagement. Their curiosity and collaborative spirit fuel the creation of innovative merchandising solutions that resonate with shoppers. This candidate blends creative vision with practical execution, meticulously balancing brand aesthetics with operational efficiency. Their designs enhance product displays while optimizing customer flow and space, demonstrating a holistic approach to store aesthetics. As a proactive, detail-oriented professional, you thrive in a collaborative environment, working with cross-functional teams to bring your visual merchandising concepts to life. You are solution-oriented, with the ability to translate creative ideas into actionable merchandising strategies. Proficiency in English is essential, while French proficiency would be an added advantage. Should be a Sports Passionate.

Work Environment:

Office setting with occasional travel to different company locations for workshops and training sessions.

Flexibility to accommodate various schedules and shifts for training delivery.


This is a Work from Office only.

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