Digital Marketing Executive

4 weeks ago

Noida, India Eastern Book Company Full time

About Us:


EBC Learning is a leading e-learning platform specialising in legal education. It is committed to delivering exceptional learning experiences. It's aim is to empower aspiring legal professionals with comprehensive knowledge and skills through innovative digital learning solutions. Our core team thrives in a dynamic, startup-like environment, constantly innovating and expanding the frontiers of digital education.


Job Title: Digital Marketing Executive/Marketing Executive

Job Location: Eastern Book Company, 6-C, Sec 40-41, Ecotech-1, P.O. Knowledge Park, Greater Noida (U.P.)


Role Overview:


We are seeking a dynamic Marketing Specialist to join our team. This role requires a blend of creativity and analytical skills to drive our marketing efforts and help us grow our brand. The ideal candidate will be a law school graduate with marketing expertise or holding a degree from a top university, tech-savvy, and possess a deep enthusiasm for digital marketing and community engagement within the legal industry.


Key Responsibilities:


  • Travel for business development: Regular travel to institutions and organisations for business development.
  • Content-Based Marketing: Develop and execute a content marketing strategy that includes educational blogs, insightful articles, and engaging multimedia content.
  • Webinars and Online Events: Plan and host webinars and online events that attract and engage our target audience.
  • Online Advertising: Manage and optimize online advertising campaigns across various platforms to ensure maximum reach and efficiency.
  • Networking and Community Building: Actively build and maintain relationships within the legal community to enhance brand visibility and engagement.
  • Email Marketing: Design and execute email marketing campaigns to increase subscriptions and engage our audience.
  • SEO and SEM: Optimise our platform for search engines to improve visibility and attract more users.
  • Analytics and Reporting: Monitor and analyse marketing metrics to gauge success in traffic, conversion, and retention rates.
  • Innovation in Education: Contribute to the development and refinement of our educational offerings as the platform grows.


Qualifications:


  • Degree from a recognised university; familiarity with the legal education landscape is preferred.
  • Proven experience in digital marketing, particularly within content marketing, SEO, SEM, and social media strategies.
  • Excellent verbal and written communication skills.
  • Strong analytical skills and proficiency with marketing analytics tools.
  • Ability to work independently and as part of a team in a fast-paced, evolving startup environment.
  • Well-connected within the legal industry with the capability to travel as needed for networking and promotional activities.


What We Offer:


  • A role at the heart of the digital transformation in legal education.
  • A chance to be part of a dynamic, innovative team that values fresh ideas and proactive engagement.
  • Opportunities for personal and professional growth.
  • Competitive salary and benefits package.


How to Apply:


Please submit your resume along with a cover letter detailing your interest in the role and how you meet the specified qualifications at abhinandanmalik@ebcpublishing.in. Highlight any previous experience that aligns with the digital marketing and legal education sectors.

We look forward to discovering how your expertise and innovative ideas can contribute to the success of our e-learning platform

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