Brand Manager

1 week ago

Chandigarh, India Lytegen Full time

Brand Manager About the job:Mission:- Build and scale the brand's voice, visibility, and trust across all major social channels.- This person should make your brand feel alive - visually, emotionally, and strategically.- They handle both creative direction and analytical execution.Core Responsibilities: Brand Identity & Strategy:- Define and maintain the brand tone, color palette, and storytelling themes across all posts- Develop a monthly social media calendar aligned with campaigns, launches, or events- Ensure every post supports brand positioning and emotional appeal (not random posting) Content Creation & Execution:- Write engaging captions (hooks, CTAs, storytelling) that stop scrolls- Coordinate with designers, video editors, and copywriters to ensure high-quality creatives- Create content briefs that are clear, data-driven, and aligned with audience psychology- Stay on top of trends, sounds, and formats to keep brand content fresh but relevant Community & Engagement Management:- Actively engage with followers, respond to DMs/comments strategically- Build influencer partnerships, collaborations, and user-generated content loops- Monitor brand mentions and sentiment - protect and grow brand image daily Performance Analysis & Growth Optimization:- Track KPIs: reach, engagement, follower growth, CTR, retention rate, and conversions- Prepare weekly and monthly reports with actionable insights (not just numbers)- Run small-scale ad experiments (boosts, engagement campaigns, lookalike testing)- Analyze competitor brands and reverse-engineer what's working Brand Campaign Leadership:- Plan and execute campaigns that connect emotionally - not just promote offers- Work closely with the performance marketing team for alignment between paid + organic- Suggest new brand collabs, partnerships, and opportunities for storytelling expansionIdeal Background:- 2-4 years experience managing brand social media - Has built or scaled at least one brand page organically (show proof)- Understands content hooks, retention psychology, and storytelling tone- Follows brands like Nike, Duolingo, CRED, and knows why they work - not just how (ref:iimjobs.com)

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