Lead - Google Ads Operations (5-7 years)

2 weeks ago

Gurugram, India Lyxel&Flamingo (L&F) Full time

Designation – Lead - Google Ads Operations (5-7 years)


Location – 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003


Days of working – 5 (Sat& Sun fixed off)


Job Description:


· Managing Paid Campaigns on Google Ads- Search & Display, Youtube, Shopping, App and Bing

· Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages, setup and monitoring of campaign bidding.

· Understanding client business and requirements. Formulating strategies and road map for the successful delivery of PPC campaigns.

· Campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts

· Set up Goals, Funnels in Google Analytics. Analyse user behaviour & campaign performance.

· Reporting: Help team generating reports to analyse account performance and reporting the same to the clients on a weekly and monthly basis.

· Developing recommendations based on Google Ads/Analytics to drive decision making across various spectrums of online marketing

· Identifying new channels of traffic growth across mobile and desktop

· Staying on top of current search engine news, trends and Pay Per Click practices

· Ensure ads, keywords and landing pages are in alignment with the focus of the campaign


Skills:


· Pay per click/Google Ads

· Search Engine Marketing

· Digital marketing

· Internet Marketing

· Search Ads/Search Network

· Display Ads/Google Display Network

· Mobile App install/Engagement/Universal App Campaign (Optional).

· Youtube Campaign.

· Shopping Campaign/Product listing Ads.

· Microsoft Excel - Reporting

· Google Analytics



About Us:

Lyxel&Flamingo is all in one Digital Marketing Solution for businesses at the intersection of art, design, and technology. Our multi-competence left brain-right brain approach create powerful solutions for brands in an increasingly disruptive world.


For more information, please visit our office website: lyxelandflamingo.com.

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