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Business Analyst
2 months ago
- The Business Analyst will play a key role in analyzing sales and marketing data, providing actionable insights, and ensuring data-driven decision-making.
- The ideal candidate will have a strong analytical background, experience working with large datasets, and the ability to communicate insights clearly to stakeholders.
- This position will collaborate with cross-functional teams to drive business growth through data insights and strategic recommendations.
Key Responsibilities:
- Analyze sales data to identify trends, patterns, and areas of opportunity or concern.
- Develop and maintain sales dashboards, reports, and KPIs to track performance against targets.
- Provide detailed insights into sales performance by region, product line, and sales channel.
- Offer recommendations to improve sales effectiveness and optimize resource allocation.
- Support the sales team in setting and achieving targets by delivering actionable data insights.
- Collaborate with the sales team to analyze customer data and develop strategies for customer retention and acquisition.
- Analyze the performance of marketing campaigns, including ROI, conversion rates, and customer acquisition costs.
- Provide data-driven recommendations to optimize marketing strategies across multiple channels (digital, social media, traditional media).
- Conduct market research to understand consumer behavior, preferences, and emerging trends.
- Assist in customer segmentation to effectively target specific demographics and market segments.
- Support product launches, promotions, and branding initiatives by analyzing and reporting on their effectiveness.
- Monitor and analyze competitors' marketing strategies to identify new opportunities and potential risks.
- Create comprehensive reports and visualizations that clearly communicate insights from sales and marketing data to stakeholders.
- Develop presentations that simplify complex data into actionable insights for decision-making.
- Regularly update senior management on sales and marketing performance, offering insights that inform strategic business decisions.
- Collaborate closely with sales, marketing, finance, and operations teams to ensure alignment of objectives and strategies.
- Assist teams in identifying data needs, sharing insights, and guiding them through data-driven decision-making processes.
Required Skills and Qualifications:
- 4-8 years of experience as a Business Analyst or in a similar role, with a focus on sales and marketing analysis.
- Strong analytical skills with the ability to analyze large datasets and provide actionable insights.
- Proficiency in creating dashboards, reports, and data visualizations using tools like Excel, Power BI, Tableau, or similar.
- Experience in sales analysis, marketing analytics, and understanding of customer segmentation and market research.
- Strong communication skills to present data in a clear, concise, and actionable format.
- Ability to collaborate with cross-functional teams and manage multiple stakeholders.
- Attention to detail and problem-solving abilities.
- Immediate joiners or candidates with a maximum of 20 days notice will be preferred.
Preferred Skills:
- Experience working with CRM and marketing automation tools.
- Knowledge of data analytics tools like SQL, Python, or R would be a plus.
- Experience in e-commerce or FMCG sectors is an advantage
(ref:iimjobs.com)