Content Marketing Specialist

4 weeks ago


Vadodara, India Algoscale Full time

Job Overview: We are seeking a skilled Content Marketer with 3-5 years of experience to lead our content marketing initiatives. The ideal candidate will have a proven track record in B2B SaaS and agency environments, demonstrating the ability to create compelling content that drives engagement and supports business objectives.

Key Responsibilities:

  • Content Strategy Development: Design and execute a comprehensive content marketing strategy aligned with business goals.
  • Content Creation: Produce high-quality content, including blog posts, whitepapers, case studies, and social media updates, tailored to our target audience.
  • SEO Optimization: Implement SEO best practices to enhance content visibility and drive organic traffic.
  • Editorial Calendar Management: Develop and manage an editorial calendar to ensure consistent content delivery across all platforms.
  • Performance Analysis: Monitor and analyze content performance metrics to inform future strategies and optimize existing content.
  • Collaboration: Work closely with cross-functional teams, including design, product marketing, and sales, to ensure content aligns with overall marketing campaigns and product launches.
  • Audience Engagement: Engage with our audience through various channels, responding to comments and feedback to foster community and trust.

Requirements:

  • Experience: 3-5 years of content marketing experience, preferably in a B2B SaaS environment.
  • Writing Skills: Exceptional writing and editing skills with a strong portfolio of published content.
  • SEO Knowledge: Proficiency in SEO principles and experience with tools such as Google Analytics and Ahrefs.
  • Analytical Skills: Ability to analyze performance data and translate insights into actionable strategies.
  • Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines.
  • Communication: Excellent verbal and written communication skills.

Preferred Qualifications:

  • Experience with content management systems (e.g., WordPress) and marketing automation tools.
  • Familiarity with social media platforms and content distribution strategies.
  • Understanding of the B2B SaaS sales cycle and customer journey.




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