Performance marketing manager

3 days ago

New Delhi, India uhomes.com Full time

About us Established in January 2015, uhomes.com has rapidly evolved into a global leader in student housing solutions. With a presence in over 500 cities worldwide, we offer an extensive inventory of high-quality living spaces strategically located in prominent university hubs. We have successfully served over 200,000 students globally, earning a reputation for reliability and excellence. Our innovative services, such as VR property viewing, detailed floorplans, and multilingual support, revolutionize the student accommodation search experience.Role Description This is a full-time remote role for a Performance Marketing Manager. The Performance Marketing Manager will be responsible for overseeing and optimizing our marketing campaigns. Daily tasks include: Own end-to-end performance marketing strategy and execution across paid search, social, display, video, and affiliate channels. Plan, launch, and optimize paid media campaigns to achieve KPIs such as CAC, ROAS, CTR, and conversion rates. Manage and allocate budgets effectively, ensuring maximum return on investment. Continuously run A/B tests on ad creatives, copy, landing pages, and audience targeting. Collaborate with content, design, product, and data teams to align messaging, creative, and user journey. Analyze campaign performance and present clear, actionable reports and dashboards. Stay current with platform trends, industry benchmarks, and algorithm changes to ensure top performance. Explore new growth channels and tactics, including influencer partnerships, native ads, and remarketing strategies.Qualifications Experience with campaign management and digital marketing strategies Strong analytical skills for performance analysis and optimization Proficiency in marketing tools and platforms Experience in the education sector is a plus Study abroad background is a plus

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