Puretech - Analyst - Search Engine Optimization

1 day ago

Kolkata, India Puretech Digital Full time

We are seeking a highly skilled and dedicated SEO Specialist to join our dynamic team. The ideal candidate will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting. The role requires a meticulous individual with strong analytical skills, an eye for detail, and a commitment to excellence.The Hands On Position Will Include:- Create accurate keyword lists and organize content themes effectively.- Conduct keyword research independently, with minimal guidance.- Demonstrate proficiency in Information Architecture, content evaluation, and recommendations.- Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility.- Provide source code-level recommendations for better website crawling.- Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags.- Ensure error-free documents and provide on-page recommendations for SEO enhancement.- Understand client services/products and deliver detailed content requirements.- Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication.- Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs.- Regularly refresh link details and stay updated on new content syndication platforms.- Adhere to reporting schedules and proactively report deviations.- Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics.- Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or And Skills- Masters/Bachelor's degree in digital marketing- Experience 1 to 3 years- Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results.- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.- Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.- Excellent communication skills- Passion for staying updated on the latest SEO trends, tools, and techniques (ref:iimjobs.com)

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