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Senior Content Writer

2 months ago

Jamnagar, India Ayuvya Ayurveda Full time

Company Description

Ayuvya Ayurveda is dedicated to providing authentic and versatile Ayurvedic products in Hauz Khas. Our products are cruelty-free, sustainable, and chemical-free, curated by Ayurvedic Acharyas for a genuine Ayurvedic experience. We aim to revolutionize the perception of Ayurveda in today's society.


Role Description

This is a full-time on-site role for a Senior Content Writer at Ayuvya Ayurveda in Hauz Khas. The Senior Content Writer will be responsible for web content writing, content strategy development, research, writing, and proofreading. They will play a key role in creating compelling content to showcase the benefits of Ayurveda products.


Key responsibilities:


1. Content creation: Produce high-quality, engaging, and persuasive content for various channels including blogs, social media, website pages, email campaigns, and marketing materials.

2. Content strategy: Develop and implement content strategies that align with the company's goals, target audience, and brand voice.

3. SEO optimization: Apply SEO best practices to optimize content for search engines, including keyword research, on-page optimization, and link-building strategies.

4. Editorial leadership: Mentor and guide junior content writers, providing feedback and ensuring consistency in tone, style, and quality across all content.

5. Collaboration: Work closely with marketing, design, and product teams to ensure content supports overall marketing strategies and objectives.

6. Research: Conduct thorough research to produce well-informed and accurate content, staying updated on industry trends and best practices.

7. Content management: Oversee content calendars, manage deadlines, and ensure timely delivery of content projects.

8. Performance analysis: Monitor and analyze content performance using analytics tools to measure effectiveness and make data-driven improvements.


Qualifications

  • Web Content Writing, Writing, and Proofreading skills
  • Experience in content strategy development and research
  • Passion for writing engaging and informative content
  • Knowledge of Ayurveda or willingness to learn about it
  • Excellent communication and interpersonal skills
  • Bachelor's degree in English, Journalism, Communications, or related field
  • Experience in the health and wellness industry is a plus