Snapmint - Manager - Advertisement Sales
4 weeks ago
About Snapmint:
Indias booming consumer market has over 300 million credit-eligible consumers, yet only 35million actively use credit cards. At Snapmint, we are building a better alternative to credit cards that lets consumers buy now and pay later for a wide variety of products, be it shoes, clothes, fashion accessories, clothes or mobile phones. We firmly believe that an enduring financial services business must be built on the bedrock of providing honest, transparent and fair terms.
Founded in 2017, today we are the leading online zero-cost EMI provider in India. We have served over 10M consumers across 2,200 cities and are doubling year on year. Our founders are serial entrepreneurs and alumni of IIT Bombay and ISB with over two decades of experience across leading organizations like Swiggy, Oyo, Maruti Suzuki and ZS Associates before successfully scaling and exiting businesses in patent analytics, ad-tech and bank-tech software the Role:
We are building our advertising business from the ground up and are looking for driven, self-starters with 3-4 years of experience in ad sales or business development preferably from ecommerce or digital-first background to join us on this exciting journey. If you thrive in a fast-paced startup environment and have a passion for building client relationships and driving revenue aggressively, this is an exciting opportunity to shape the future of our advertising business.
As an Ad Sales Manager, you will be a core member of our advertising sales team. Your role will be to lead our partner engagement, manage advertiser relationships end-to-end, and execute strategic growth plans to scale our ad revenue. Youll leverage data-driven insights, coordinate cross-functionally with product, category, and marketing teams, and be an advocate for advertisers to ensure their success on our platform. This is a ground-zero, high autonomy role requiring entrepreneurial spirit, excellent communication, and relentless drive to get results.
Key Responsibilities:
- Build, manage and scale a steady ads revenue pipeline, negotiate and finalize deals aligned with the partner brands and forecast revenue accurately
- Build a comprehensive ads program view of the seller ecosystem and lead GTM planning and execution to support Ads business scale-up
- Design go-to-market strategies tailored to different advertiser segments to unlock new revenue streams and partnership opportunities
- Develop and execute comprehensive, customer-led strategies to grow ad spend within your portfolio, leveraging data insights to optimize ROI and campaign performance
- Educate advertisers on ad capabilities and enable advertisers across key functions to maximize ad investments
- Build and nurture long-term relationships with key stakeholders across partner brands and advertisers.
- Prepare and present detailed performance reviews, progress updates, and roadblocks to senior leadership to drive adoption and scale
- Help analyze campaign performance against key metrics to identify, recommend, and implement optimizations to help Medium/small brands to increase efficiency, drive high renewal rate and meet clients KPIs
- Work closely with category, client servicing, ad operations and product teams to drive advertiser objectives, share marketplace feedback and contribute to overall improvement of ads business
- Troubleshoot any technical or implementation issues by collaborating with internal teams to debug the 3-4 years of experience in ad sales, ecommerce, or digital media across branding and performance advertising
- Strong experience in business development, working with digital-first advertisers and media agencies
- Proven track record managing and growing internal and external stakeholder relationships
- Hands-on experience in advertising sales, account management, and client servicing
- Comfortable dealing with complex data sets and extracting actionable insights
- Excellent communication skills with the ability to engage confidently with C-Level executives
- Self-motivated, goal-oriented, and able to work independently with minimal supervision
(ref:iimjobs.com)
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