GTM Automation Engineer

3 weeks ago

Pune, Maharashtra, India HeapTrace Technology Pvt. Ltd. Full time

Job Title : GTM (Go-To-Market) Automation Engineer US Client-Focused.

Location : Pune / Remote.

Reporting To : GTM Strategy Lead / Head of Revenue Operations.

Engagement : Full-time | Working with US-based clients.

Job Overview :

We are looking for a GTM Automation Engineer to support go-to-market operations for our US clients, focusing on automation, planning, and execution across sales, marketing, and customer success functions.

Youll work directly with cross-functional US teams to streamline processes, accelerate execution, and ensure successful market rollouts through intelligent automation.

Key Responsibilities :

Client-Centric Automation :

- Understand client-specific GTM requirements and build custom automation workflows to support sales campaigns, lead nurturing, customer onboarding, and retention.

- Build and manage integrations between platforms like Salesforce, HubSpot, Marketo, Intercom, and other US client systems.

- Automate marketing and sales operations using low-code/no-code platforms (Zapier, Make.com, Workato) and/or scripting.

GTM Planning Support :

- Work closely with US-based sales, marketing, and product teams to define and deliver automation that supports launch plans and GTM milestones.

- Manage timelines and ensure that campaign triggers, alerts, and performance tracking are fully operational before launch.

Tooling & Infrastructure :


- Maintain and optimize client GTM tech stack integrations to ensure data consistency, real-time syncs, and effective handoffs across systems.

- Monitor automation health, troubleshoot issues, and continuously improve workflow efficiency.

Insights & Reporting :

- Build and maintain dashboards that help US stakeholders track pipeline velocity, funnel performance, lead lifecycle, and campaign effectiveness.

- Provide clear documentation and training to client-side teams on automation tools and process changes.

Required Qualifications :

- Bachelors degree in Computer Science, Information Systems, or related field.

- 2- 4 years of experience in automation, GTM operations, or marketing/sales tech integration for international (preferably US) clients.

- Proficient with tools like Salesforce, HubSpot, Marketo, Segment, Intercom, Zapier, and APIs.

- Experience with scripting languages (Python, JavaScript) for automation and custom integration.

- Strong understanding of B2B sales funnels, lead scoring, and lifecycle automation.

Nice to Have :

- Prior experience working with SaaS or IT service clients in the United States.

- Familiarity with data privacy and compliance standards (GDPR, CCPA, HIPAA).

- Knowledge of AI/LLM workflows used in automation (e.g., using OpenAI APIs in GTM workflows).

Working Hours & Communication :

- Comfortable working in US time zones (EST/PST overlap) at least 45 hours per day.

- Strong English communication skills (verbal and written) for regular interaction with US client teams.

- Ability to independently handle task planning, updates, and status reporting with remote US teams.

Key Attributes :

- Strategic, proactive, and detail-oriented.

- Strong analytical mindset with the ability to turn requirements into automated workflows.

- Comfortable working independently and collaboratively with global teams.

- Focused on driving outcomes and client satisfaction through GTM process excellence. (ref:hirist.tech)

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