OptiSol Business Solutions

2 weeks ago

Chennai, India Optisol Business Solutions Private Limited Full time

Experience Required: 5+ years. Location: Chennai (Hybrid). Position Summary:- We are seeking a Senior Digital Marketing Executive/Specialist to drive marketing initiatives for Scanflow.ai, a next-gen vision intelligence product designed for quality control, asset identification, industrial safety, and intelligent data capture.- This role will focus on domestic marketing campaigns targeting manufacturing and automobile industries, while also contributing to international outreach across India, the U.S., Europe etc.- The ideal candidate will blend traditional digital marketing expertise with AI-driven strategies, covering SEO for LLM-powered search, AI-assisted campaign execution, account-based marketing (ABM), and ecosystem partnerships.- If you are creative, data-driven, and passionate about scaling AI SaaS solutions in manufacturing and industrial automation sectors, we'd love to have you onboard. What We Look For in You?- Strong expertise in SEO, PPC, social media, email marketing, and CRO, with proven results in industrial/manufacturing domains.- Ability to design and execute multi-channel campaigns delivering measurable ROI.- Hands-on experience with AI-powered marketing tools (ChatGPT, Jasper, HubSpot AI, etc.- Prior experience in manufacturing, automobile, industrial automation, or SaaS product marketing.- Strong account-based marketing (ABM) and partnership/channel marketing exposure.- Excellent communication skills to translate technical product capabilities into clear business impact.- Cultural adaptability to manage campaigns across domestic and global markets. What You'll Be Doing?- Run multi-channel digital campaigns (search, social, email, PPC, display) focused on domestic manufacturing and automobile industries for lead generation & brand positioning.- Build blogs, white papers, industry reports, case studies, and videos to showcase Scanflow.ai's impact on industrial safety, quality control, and automation.- Optimize digital assets for traditional and AI-powered search engines (LLMs).- Leverage AI tools for predictive analytics, automation, personalized campaigns, and chatbot-based lead engagement.- Identify high-value manufacturing & automobile accounts, execute tailored ABM campaigns, and track pipeline impact.- Collaborate with MES, ERP, and QMS providers for co-marketing and ecosystem expansion.- Ensure all campaigns adhere to industrial regulations, pharmaceutical, food, and regional compliance standards.- Track campaign performance, optimize continuously, and deliver actionable insights to leadership. What You'll Bring to the Table?- 3-6 years of B2B digital marketing experience in manufacturing, automobile, technology, or industrial automation sectors.- Strong expertise in SEO, PPC, and marketing automation platforms (HubSpot, Marketo, Mailchimp).- Experience running ABM and partner-led marketing programs.- Google Ads/Analytics certifications preferred.- Analytical, growth-driven mindset with proven success in campaign optimization.- Prior experience marketing enterprise SaaS or AI-driven products is a strong advantage. Core Benefits You'll Gain:- Opportunity to lead campaigns in manufacturing & automobile industries while scaling internationally.- Exposure to cutting-edge AI-driven marketing automation tools.- Competitive salary with performance-based incentives.- Career growth in a fast-scaling AI SaaS company.- Collaborative work culture with flexibility and innovation at its core. (ref:iimjobs.com)

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