Lytegen - Head - Marketing

Head - Marketing We are hiring a Head of Marketing and Growth to own the entire demand generation engine.- This person will build and lead the marketing function, drive profitable customer acquisition for the US solar business, and turn marketing into a predictable revenue engine.- You will be responsible for strategy, execution and team building across paid media, content, creative, website, tracking, analytics and funnel optimization.- You will work directly with the founder and sales leadership in the US.- Own the marketing and growth strategy, including channel mix, budget allocation, performance targets, and the roadmap for lead and booking generation.- Build and manage a high-performing team across media buying, content, creative, marketing operations, and analytics.- Drive performance marketing across Meta, Google, and additional channels to generate qualified solar leads at or below target CPL and CPS.- Design, test, and optimize full funnels from ad to booked appointment, including landing pages, forms, routing, nurture flows, and remarketing.- Set up and manage tracking, attribution, and reporting across CRM, ad platforms, and analytics tools so every dollar of spend is accountable.- Collaborate with sales and operations leadership to define lead quality, refine targeting, and iterate quickly using sales feedback and close-rate data.- Own the company's brand presence, including website, social channels, creative direction, and online reputation management.- Evaluate, onboard, and manage external agencies and vendors while keeping core strategy and intelligence in-house.- Develop playbooks, SOPs, dashboards, and repeatable systems to make marketing scalable and 10+ years of experience in performance-driven digital marketing or growth roles, with at least 3 years in a leadership/ownership role.- Proven B2C marketing experience, preferably in high-velocity consumer acquisition environments.- Demonstrated success in the US market, including running profitable paid campaigns for US consumers.- Experience managing meaningful monthly budgets in Meta and Google Ads with a strong record of hitting unit-economics targets.- Deep analytical strengths comfort with funnels, cohorts, CPL, CPS, CAC, LTV, and payback calculations.- Hands-on experience with Meta Ads, Google Ads, landing-page builders, analytics platforms, and CRMs.- Experience hiring, coaching, and managing a lean, high-output marketing team with clear KPIs.- Excellent written and spoken English, with the ability to align closely with US-based leadership on strategy and messaging.- Strong bias for execution, experimentation, and rapid iteration.- You ship campaigns and take ownership of Competitive Compensation Attractive salary package with performance-based incentives.- Global Exposure Direct collaboration with U.- leadership and cross-border teams.- Career Growth Clear progression path toward senior leadership roles in a fast-scaling company.- Impact-Driven Work Be part of the renewable energy sector and contribute to sustainability.- Professional Development Opportunities to lead cross-functional projects, implement global best practices, and upskill through learning initiatives.- Collaborative Culture Work with driven, talented peers in an inclusive and supportive environment.- Work Stability & Vision Join a company with strong long-term growth plans and a mission-driven culture.- Leadership Autonomy Freedom to design and execute operations strategies, with the trust of global leadership.- Recognition & Rewards Regular acknowledgment for high performance and impact delivered. (ref:iimjobs.com)