Job Title: Client Acquisition Specialist

Location: Chennai

Department: Sales and Marketing

Job Summary:

- We are seeking an experienced Client Acquisition Specialist with a strong background in digital marketing, email campaigns, and CRM tools.

- The ideal candidate will have at least 8 years of experience in client acquisition and a proven track record of driving business growth through strategic marketing initiatives.

Key Responsibilities:

Client Acquisition:

- Develop and implement strategies to attract and onboard new clients.

- Identify potential clients through market research, networking, and outreach.

- Build and maintain a pipeline of prospective clients.

Digital Marketing:

- Design and execute digital marketing campaigns across various channels.

- Utilize SEO, PPC, content marketing, and other techniques to drive traffic and generate leads.

- Analyze and report on the effectiveness of digital marketing efforts.

Email Campaigns:

- Plan, create, and manage email marketing campaigns.

- Develop compelling email content and effective segmentation strategies.

- Monitor and analyze email campaign metrics.

CRM Management:

- Utilize CRM tools to manage client interactions and track sales activities.

- Ensure the CRM system is used effectively for lead management and reporting.

- Collaborate with sales and marketing teams to align CRM usage with business objectives.

Relationship Building:

- Establish and maintain strong relationships with prospective and existing clients.

- Conduct client meetings, presentations, and negotiations.

- Provide exceptional customer service to foster long-term relationships.

Market Analysis:

- Conduct market analysis to identify trends and opportunities.

- Stay updated on industry developments and emerging marketing strategies.

- Apply market insights to refine client acquisition Bachelor's/Master's degree in Marketing, Business Administration, or a related field.

- Proficiency in CRM tools (e.g., Salesforce, HubSpot) and marketing automation platforms.

- Strong understanding of digital marketing strategies.

- Proven track record of successful client acquisition and revenue growth.

- Excellent communication, negotiation, and relationship-building skills.

- Analytical mindset with the ability to make data-driven decisions.

- Self-motivated and results-oriented