Social Media Marketing
4 weeks ago
Job Post:- Social Media Marketing
Experience:- 2 - 3 years
Job Location - Ahmedabad (Work from office)
Responsibilities:
- Strategic Social Media Management: - Develop and implement a comprehensive social media strategy with a primary focus on and Instagram. - Curate engaging content to build and retain a highly targeted audience.
- Collaboration and Integration: - Work closely with the marketing team to align social media efforts with overall marketing objectives and campaigns. - Ensure synergy between social media initiatives and broader brand messaging.
- Performance Analysis: - Monitor and analyze social media performance using analytics tools to identify areas for improvement. - Optimize content strategies based on performance data.
- Community Engagement: - Manage and moderate comments, messages, and interactions, ensuring timely and professional responses. - Identify and engage with industry influencers, partners, and potential clients.
- Market Insight: - Stay updated on the latest social media trends and best practices, bringing innovative ideas to content creation. - Monitor competitor activities and industry trends to identify growth opportunities.
- Content Creation: - Collaborate with the design team to create visually appealing and on-brand graphics, images, and videos. - Develop creative content that resonates with the target audience.
- Reporting: - Regularly report on social media metrics, providing insights and recommendations for performance improvement.
Qualifications:
- Educational Background: - Bachelor's degree in marketing, communications, or a related field.
- Experience: - Approximately 2 years of experience in social media marketing, preferably in B2B or professional services.
- Technical Skills: - Proficiency in using social media management tools and analytics platforms. - Strong knowledge of , Instagram, Twitter, and YouTube platforms and their algorithms.
- Content Creation: - Exceptional copywriting and storytelling skills. - Creative mindset with a proven ability to generate innovative content ideas.
- Communication Skills: - Excellent communication and interpersonal skills to engage effectively with stakeholders.
- Team Collaboration: - Ability to work independently and take initiative while being a collaborative team player.
- Adaptability: - Highly adaptable, open to feedback, and able to integrate constructive criticism.
- Motivation: - Self-motivated and driven to meet and exceed goals and objectives.
- Industry Awareness: - Up-to-date with the latest social media trends, techniques, and tools.
- Additional Skills: - Familiarity with design thinking principles and an eye for visual aesthetics is a plus.
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