Senior Creative Designer

2 weeks ago

New Delhi, India MARS Cosmetics Full time

About MARS Cosmetics MARS Cosmetics is one of India’s fastest-growing beauty brands, currently ranked among theTop makeup brands in Indiawith a presence acrossecommerce, general trade, modern trade, and exclusive brand outlets (EBOs) . With over1000+ SKUs ,310M+ social media reach in the past 3 months , and 60%+ YoY growth, we are building ayouthful, bold, and digital-first brandthat resonates with millions of consumers.Role Overview We are looking for aSenior Creative Designerwho can bring strong storytelling, brand aesthetics, and cutting-edge design execution to life across digital and offline platforms. This role will leadvisual identity, campaigns, packaging design, and digital creativesto ensure MARS Cosmetics stands out in the competitive beauty space.Key Responsibilities Brand Visual Identity Own and evolve the design language for MARS across categories, campaigns, and channels. Ensure brand consistency across packaging, website, ecommerce platforms, retail, and social media. Campaign & Content Design Conceptualize and design 360° campaign assets (digital ads, social media, influencer kits, OOH, POSM). UseAI design tools (MidJourney, Stable Diffusion, Runway, etc.)to generate campaign concepts, moodboards, and variations at speed.. Packaging & Product Design Lead design for new product launches — packaging concepts, artwork, and unboxing experiences. Collaborate with product & sourcing teams to createinnovative and premium packaging . Creative Leadership Guide and mentor a team of designers, freelancers, and agencies. Push boundaries with global design trends while keeping the Indian consumer in focus. Build AI-driven workflows tostreamline repetitive creative tasksand free up time for innovation. Innovation & Research Stay updated with beauty, fashion, and lifestyle trends to inspire fresh, edgy creative ideas. Benchmark against global beauty brands to keep MARS ahead in design innovation.Skills & Competencies Strong portfolio showcasingbranding, packaging, and digital design(preferably in beauty/FMCG/lifestyle). Proficiency inAdobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, AI tools Ability to balancecreativity with commercial objectives . Strong typography, color theory, and visual storytelling skills. Experience in handlinghigh-quality creative outputwith attention to detail. Leadership skills to manage internal designers and external agencies.Qualifications & Experience Bachelor’s/Master’s degree in Design, Fine Arts, Visual Communication, or related field. 6–10 yearsof experience in creative design, preferably inbeauty, fashion, lifestyle, or FMCG . Experience inpackaging design + digital-first campaignsis highly desirable.

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