Brigade Group

General Manager - Commercial Marketing Brigade Group is one of Indias leading property developers with over three decades of expertise in building positive experiences for all stakeholders. Instituted in 1986, the company has developed many landmark buildings and transformed the skyline of cities across South India, namely Bengaluru, Mysuru, Mangaluru, Chikmagalur, Hyderabad, Kochi, and also has a presence in GIFT City, Gandhinagar in Gujarat, with developments across the Residential, Commercial, Retail, Hospitality and Education sectors. Since its inception, Brigade has completed 300+ buildings amounting to over 100 million sq. ft of developed space across a diverse real estate portfolio. Brigade assures best-in-class design and top-of-the-line facilities that exude elegance and sophistication. The Residential developments include villas, villaments, penthouses, premium residences, luxury apartments, value homes, urban studios, independent living for seniors, plotted developments and mixed-use lifestyle enclaves and townships. Over the years, the projects have been one-of-a-kind in the sector, for example Brigade developed Brigade Gateway, Bengalurus first lifestyle enclave and Brigade Exotica, one of the tallest residential buildings in Bengaluru. The Great Place to Work Institute has consistently recognised the Brigade Group as one of Indias best companies to work for in the real estate industry. This responsible attitude and innovative mind-set combined with uncompromising quality of the projects over the years has created a brand of outstanding repute. Brigade has announced an ambitious target of achieving Net Zero emissions by 2045. This commitment reflects Brigade's dedication to sustainability and its responsibility to future generations.Key Planning & Business Growth- Develop and implement comprehensive marketing strategies to promote commercial projects (Commercial office spaces, IT parks, co-working, etc.).- Identify and evaluate market opportunities, competitive positioning, and emerging industry trends.- Support business development teams with insights, positioning strategies, and market intelligence.Sales & Leasing Support- Drive lead generation campaigns to attract corporate clients, investors, and retailers.- Design B2B marketing initiatives and relationship-building programs with brokers, IPCs (International Property Consultants), and corporate clients.- Collaborate with sales/leasing teams to meet occupancy, revenue, and sales targets.Branding & Communication- Oversee brand-building initiatives for commercial projects to ensure strong market visibility.- Manage digital marketing, PR, events, and campaigns tailored for commercial buyers and tenants.- Develop creative marketing collaterals, presentations, and investor communication.Stakeholder Management- Build and maintain strong relationships with corporate clients, brokers, channel partners, and consultants.- Liaise with architects, consultants, and internal teams to ensure alignment of product positioning with market requirements.Team Leadership- Lead and mentor the marketing team to deliver high-impact campaigns.- Establish performance metrics, track ROI of marketing initiatives, and optimize strategies.Qualifications & Experience:- MBA/PGDM in Marketing, Business Administration, or related field.- 15 to 20 years of experience in marketing within the real estate industry, with at least 5 years in commercial real estate.- Strong understanding of B2B marketing, corporate leasing, and real estate investment trends.- Proven track record of delivering successful campaigns and meeting business objectives.- Excellent leadership, communication, and negotiation skills. (ref:iimjobs.com)