Performance Marketing Executive

2 weeks ago


Thane, India WhyNot Advertising Full time


Job Title: Performance Marketing Executive

Job Description:

Overview:

As a Performance Marketing Executive, you will be an integral part of our marketing team, responsible for driving efficient customer acquisition and revenue growth through various digital channels. This role requires a blend of analytical skills, creative thinking, and a deep understanding of digital marketing platforms.

Key Responsibilities:

Campaign Management:

  • Plan, execute, and optimize performance marketing campaigns across channels such as Google Ads, Facebook Ads, Instagram, Twitter, , and other relevant platforms.
  • Monitor campaign performance metrics including ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPA (Cost per Acquisition), and conversion rates.
  • Conduct A/B tests to improve campaign performance and drive continuous optimization.

Analytics and Reporting:

  • Analyze data to identify trends, insights, and opportunities for optimization.
  • Prepare regular reports on campaign performance and present findings to the marketing team.
  • Utilize analytics tools such as Google Analytics, Facebook Insights, and others to track and measure campaign effectiveness.

Audience Targeting and Segmentation:

  • Identify target audiences based on market segmentation and buyer personas.
  • Develop strategies to reach and engage with target audiences effectively.
  • Utilize audience targeting features on digital advertising platforms to optimize campaign reach and relevance.

Budget Management:

  • Manage advertising budgets effectively to achieve maximum ROI.
  • Monitor spending, adjust budgets as necessary, and ensure campaigns stay within budget constraints.

Collaboration and Communication:

  • Work closely with other members of the marketing team to align performance marketing efforts with overall marketing objectives.
  • Collaborate with creative teams to develop ad creatives and landing pages optimized for performance.
  • Communicate regularly with external partners such as advertising agencies or media vendors.





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