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Zensciences - Brand & Digital Communications Specialist

2 months ago


Bengaluru, India Zensciences, Eridium, Vitastaa Full time

The role:

- The role is with our leading Fortune 500 client. We are looking for a suitable candidate with prior relevant experience In Brand and Digital Communications having worked with technology companies or India development centers of leading global organizations.

Responsibilities :


Brand:

- The candidate will be a custodian of the brand and all Its properties Internally and externally.

- The candidate needs to have an expert understanding of brand and design systems.

- Consult with internal stakeholders, global teams and partner agencies to align on policies, guidelines and key messaging.

- Guide internal and external stakeholders on brand guidelines.

- Collaborate effectively with the events team to deliver event communication and branding deliverables on time.

- The role also entails managing a design resource.

Digital Communications:

- The candidate will work with the client Digital marketing lead and support In.

- Create the social media roadmap for the year in collaboration with key stakeholders and agency partners, arriving at a clear and concise digital strategy.

- Understand requirements of individual business stakeholders to design and implement targeted communication strategies for social.

- Plan social media campaigns and activities quarter-on-quarter to ensure high engagement on our digital channels.

Key success attributes In the role:

Collaborative :


- The role Involves working across teams and partner organizations, so collaboration Is key to success of the role and the team.

Proactiveness and accountability :


- The role will require you to be taking the initiative and be accountable to the overall outcomes.

Attention to detail:


- Given the nature of the role , attention to detail Is a must have.

- Dependability The candidate needs to demonstrate a high -say do and deliver In timely fashion.

Education / Experience/ Key skills:

- 6-8 years of experience in Digital Communications, Design and/or Corporate Communications.

- Bachelor's / Master's degree in Communications/ MBA or a related field from an accredited university.

- Strong consultancy and negotiation skills.

- Relevant experience of enhancing brand reputation of a technology or product company.

- Strong understanding of campaign and stakeholder requirements, industry trends, brand impact and communication metrics.

- Ability to analyze and define a strategy for various communication initiatives to drive awareness, engagement, adoption and recall.

- Excellent project management and team management skills.

- Process oriented.

- Should be able to adapt and work in a rapidly evolving tech environment.

- Excellent content development skills with the ability to understand and connect with the target audience.

- Prior experience in Digital/External Communications and Branding preferably with technology companies.

- Broad knowledge of Internal Communications will be an advantage.

- Prior experience of working with a Creative/brand/Marketing agency will be helpful.

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