Demand Generation Manager
3 weeks ago
About Trademo
Trademo is a Global Supply Chain Intelligence SaaS Company, headquartered in Palo-Alto, US. Trademo collects public and private data on global trade transactions, sanctioned parties, trade tariffs, ESG and other events using its proprietary algorithms.Trademo analyzes and performs advanced data processing on billions of data points (50Tb+) using technologies like Graph Databases, Vector Databases, ElasticSearch, MongoDB, NLP and Machine Learning (LLMs) to build end-to-end visibility on Global Supply Chains.
Trademo's vision is to build a single truth on global supply chains to different stakeholders in global supply chains - discover new commerce opportunities, ensure compliance with trade regulations, resilience from unknown disruptions and automation for border security. World top giants like Amazon, Standard Chartered, Unilever and other 200+ enterprise customers are already on our platform. Trademo is recognized as the most innovative and disruptive startup in the bay area 2022.
Trademo stands out as one of the rarest Indian SaaS startups to secure 12.5 mn in seed funding. Founded by Shalabh Singhal, who is a third-time tech entrepreneur and an alumni of IIT BHU, CFA Institute USA, and Stanford GSB SEED. Our Trademo is backed by a remarkable team of leaders and entrepreneurs like Amit Singhal (Sr. VP, Google), Sridhar Ramaswamy (CEO, Snowflake), Neeraj Arora (Ex CBO, Whatsapp Group)
What you will be doing?
- Develop and implement an effective outbound demand generation strategy to target and engage ideal customer profiles (ICP) in specific verticals, regions, or industries.
- Create, launch, and manage outbound email, cold calling, LinkedIn outreach, and other multi-channel campaigns to drive awareness, engagement, and lead qualification. Continuously optimize these campaigns based on performance metrics.
- Collaborate with the sales team to develop lead scoring and qualification criteria. Ensure that leads are properly nurtured and handed off to sales when they are sales-ready.
- Work closely with the sales, product, and content teams to align messaging, refine customer personas, and create compelling content that resonates with prospects.
- Stay on top of industry trends, competitor activity, and customer needs to continuously improve outbound strategies and identify new opportunities for growth.
Requirements
- Proven experience (3+ years) in outbound demand generation, sales development, or lead generation, preferably within a B2B SaaS environment.
- Strong understanding of outbound sales channels such as email marketing, cold calling, LinkedIn outreach, and events.
- Familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools.
- Data-driven mindset with the ability to analyze campaign performance and derive actionable insights.
- Exceptional communication skills, both written and verbal.
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