Content Writer(SEO&ASO)

1 month ago

Hyderabad, India Caesium Lab Full time

Job Title: Junior Content Writer (SEO & ASO)

Location: Hydrabad/Onsite


Job Description:


We are seeking a talented Content Writer with expertise in SEO (Search Engine Optimization) and ASO (App Store Optimization) to join our team. As a Content Writer specialized in SEO and ASO, you will be responsible for creating high-quality content that drives organic traffic to our website and increases visibility and downloads for our mobile app on app stores.


Responsibilities:


  • Develop SEO-optimized content for our website, including blog posts, articles, landing pages, and product descriptions, to improve search engine rankings and attract organic traffic.
  • Conduct keyword research to identify relevant topics and optimize content for target keywords, ensuring maximum visibility on search engine results pages (SERPs).
  • Collaborate with the marketing team to develop content strategies aligned with business objectives, target audience interests, and industry trends.
  • Create compelling app store listings for our mobile app, incorporating relevant keywords and optimizing metadata to improve discoverability and conversion rates.
  • Conduct competitor analysis to identify content gaps and opportunities for differentiation, informing content creation and optimization efforts.
  • Stay updated on SEO and ASO best practices, algorithm changes, and industry trends to continuously improve content performance and drive results.
  • Monitor and analyze key performance indicators (KPIs) such as organic traffic, keyword rankings, and app store metrics, and provide insights and recommendations for optimization.
  • Collaborate with cross-functional teams, including designers, developers, and marketers, to ensure content alignment and consistency across all channels.


Qualifications:


  • Proven experience as a Content Writer with a strong understanding of SEO and ASO principles.
  • Proficiency in keyword research tools, SEO analytics platforms, and ASO tools (e.g., SEMrush, Ahrefs, Google Analytics, App Annie).
  • Excellent writing and editing skills, with the ability to craft clear, concise, and engaging content tailored to different audiences and platforms.
  • Familiarity with on-page and off-page SEO techniques, including meta tags, internal linking, and backlinking strategies.
  • Knowledge of ASO best practices, including app store keyword optimization, metadata optimization, and A/B testing.
  • Strong analytical skills and attention to detail, with the ability to interpret data and metrics to drive content optimization decisions.
  • Creative thinking and problem-solving skills, with the ability to generate innovative ideas and solutions to improve content performance.


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