Copy writer

About UsAliens Tattoo is a high-energy, vibrant, privately held organization with a remarkable 150 Cr. valuation. As one of the fastest-growing chains of tattoo studios globally, we deliver premium tattoo art and education services across India. Our Mumbai headquarters is home to 160+ team players from marketing, sales, support, customer delight, HR, IT, operations, finance, and beyond, all working together to create an unforgettable tattooing experience for our customersAt Aliens Tattoo, our secret sauce lies in our unique work culture—an exciting blend of openness, transparency, creativity, and fun. We value integrity, personal growth, and continuous learning, encouraging every team member to own their successes and failures while striving to make a positive impact on the community. Join us and experience why Aliens Tattoo is more than just a company—it's a way of life.CopywriterWe are looking for a creative and strategic Copywriter with a sharp eye for impactful, persuasive, and engaging brand messaging. This role requires a deep understanding of brand voice, tonality, and personality to craft compelling marketing copy that resonates with audiences.The ideal candidate excels at transforming campaign briefs into powerful, conversion-driven messaging, bringing stories to life through creative marketing communication. They will play a crucial role in ensuring consistent, compelling brand storytelling across all platforms.This role is 70% copywriting—focused on crafting short, high-impact content for digital and print media, including ads, campaign lines, headlines, and social media. The remaining 30% involves long-form writing, supporting storytelling when needed to enhance brand narratives. The candidate must be skilled in delivering sharp, attention-grabbing copy that strengthens brand presence and drives engagement.ResponsibilitiesCreate compelling, conversion-driven copy for ad campaigns, social media, landing pages, website headlines, email marketing, and product descriptions. Transform campaign briefs into clear, creative, and impactful messaging, ensuring alignment with brand objectives. Craft short, high-impact marketing copy, including taglines, campaign slogans, CTAs, and punchy headlines that resonate with the target audience. Work closely with designers, strategists, and marketers to ensure cohesive messaging across all platforms. Maintain a strong, consistent brand voice and tonality, adapting messaging to different campaigns and audiences. Contribute to brand storytelling, helping refine the brand’s personality and communication style. Brainstorm and conceptualize marketing campaigns, content ideas, and brand narratives with the creative team. Edit and refine copy to ensure clarity, conciseness, and emotional appeal.Qualifications5+ years of experience in copywriting, preferably in a creative agency, media, or brand marketing role. Strong portfolio showcasing ad copies, campaign messaging, brand voice execution, and social media content. Expertise in short-form, high-impact copywriting, including social media captions, email subject lines, website headlines, and ad creatives. Ability to take a campaign brief and convert it into engaging, on-brand messaging. Strong understanding of brand identity, tone of voice, and personality, with the ability to adapt messaging to different platforms and audiences. Experience creating Instagram carousel content and educational marketing materials. Exceptional storytelling skills with a sharp, persuasive writing style. Collaborative mindset, working closely with designers, marketers, and content strategists to execute creative campaigns. Strong organizational skills, ability to manage multiple projects and meet deadlines. Prior experience in a marketing agency or similar fast-paced environment is a plus.