SFMC Developer

1 month ago

Bengaluru, India Capgemini Full time

SFMC Developer | 6-9 Years | Bangalore , Delhi NCR, Mumbai


The Marketing Cloud Developer is responsible for understanding business requirements and delivering high-quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform.

This position will support the email marketing team with building custom queries, email templates, amp script-based dynamic templates, automation jobs, and build out comprehensive customer journeys.

Aware of SDLC and Support processes as required by projects

Hands on experience with Email Studio knowledge – A/B Testing, Segmentation, and Integration with microsites, websites and landing pages, personalization concepts, triggered emails, campaign waves.

Ability to conduct end-user training – good to have.

Job Requirements

Good written and verbal communication skills

Ability to work effectively with non-technical personnel

Experience with email and/or marketing automation software and integration with databases

Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required.

Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails

Develop responsive email templates with extensive knowledge of AMPscript

Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript is very essential

Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) would be beneficial

Master with SQL and robust understanding of Marketing Cloud’s contact data model

Experience utilizing Journey Builder with thorough understanding of Audience Builder configuration.

Ability to elicit requirements and translate to technical solutions that can scale across multiple business units

Experience with web service integration (REST/SOAP) would be beneficial

Certification in SFMC

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