ABD India

Purpose of the role:

- To develop and execute marketing plans developed for the market in order to meet targets for sales Volume, market Shares, and distribution.

Detailed Responsibility:

- To monitor the field marketing budget for its effective utilization and undertake course correction if required.

- Develop and implement a suitable merchandising strategy for the market in consultation with the Marketing Managers for the entire portfolio of products and brands.

- To develop and manage vendors for signage, merchandising equipment etc.

- To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.

- To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company's/ brand's image in the course of conducting various consumer/ trade promotions.

- Assist in and co-ordinate local level market research activities in co-ordination with the Manager - Promotions.

- To maintain close liaison with other departments (esp. marketing) in order to ensure effective communication and implementation.

- To participate and be involved in the key decision-making for the regional management.

- Data management and sharing with sales team, Sales head, RMM and RH (mainly for activation, PR assets etc.

Experience:

- 2 - 6 years of experience in the FMCG/FMCD industry.

- Good working knowledge of branding opportunities through signage, printing, consumer gifting etc.

Educational Qualification: Full Time MBA from reputed institute.

CTC: Upto 14LPA.