
Manager - Public Relations & Communication
3 weeks ago
AppsForBharat, a series B-funded faith-tech startup, is backed by India's best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT.
- Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups.
- We're dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe.
- Our flagship product, Sri Mandir, launched in November 2020, is the world's largest app for Hindu devotees.
- It serves as a digital sanctuary for millions of devotees worldwide.
- Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrims & rituals, divine teachings, and a vibrant community.
- The overwhelming user love motivates us as we aim to serve 100s of millions more in the coming years.
- The devotion market is a $44B opportunity in India (growing at 10% CAGR), which is primarily offline and unorganised.
- Of the $44B, the temples drive GMV of ~$27B in temple offerings, services, and commerce.
-There are 2M+ temples in India about 10k of these temples have a strong historical and cultural significance.
- Tourism to these religious places is a $10B opportunity.
- The Sri Mandir app is the world's largest app for Hindu devotees and growing 20-25% month-on-month.
- Learn more about AppsForBharat: Business World Article, Indian Silicon Valley Podcast, YourStory Article Try the Sri Mandir app: Android / iOS Backed by the best Indian Venture Capital Investors.
Role Overview:
- We are looking for a dynamic and strategic PR & Communications Manager to own and execute the brand's public communication, corporate reputation, and thought leadership strategy.
- In this high-impact role, you will work closely with the founder, leadership team, external agencies, and media partners to shape how the world sees Sri Mandir and its leadership.
- This is a highly cross-functional role ideal for someone who can blend storytelling, attention to detail, and strategic thinking to drive brand visibility and trust.
Key Responsibility:
PR & Communications Strategy.
- Develop and execute a robust communications strategy with both shortand long-term goals.
- Lead corporate communications-campaigns, announcements, and product milestone narratives.
- Identify and coordinate thought leadership opportunities including media features, articles, and interviews.
- Build and manage relationships with journalists, publications, and podcast/event organizers.
- Oversee onboarding and ongoing coordination with PR agencies.
- Founder & Corporate Social Media - Manage the personal brand of Prashant Sachan (Founder) across LinkedIn and Twitter/X.
- Create and publish founder-led content, quotes, and leadership insights.
- Handle Sri Mandir's presence on LinkedIn and Twitter-strategy, content calendar, posting, and performance tracking.
- Collaborate with Linkedin agency and other partners for content planning and publishing.
- Content Creation & Stakeholder Management.
- Coordinate with internal teams to gather data and updates for timely PR and comms activities.
- Structure and review PR content, including press releases, quotes, and articles.
- Ensure quality control and timely approvals for all content published under the founder or brand's name.
Requirements:
- 3-6 years of experience in PR, communications, or personal branding-preferably in consumer tech or startup environments.
- Strong media network and experience handling press campaigns, interviews, and corporate narratives.
- Exceptional writing, storytelling, and editing skills with a keen eye for tone and positioning.
- Hands-on experience managing social media presence for leaders and brands.
- Highly organized, proactive, and capable of managing multiple stakeholders and deadlines.
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