Shivrai Technologies

Senior Account-Based Marketing Manager (ABM).

About Company:

- Shivrai Technologies Pvt.Ltd is an AgriTech Software and Agri-Intelligence company involved in development of FarmERP Future ready smart Agriculture ERP platform.

- We are pioneers in digitizing agriculture since 2001 and have 20+ years of strong experience in Tech powering agribusinesses.

- This smart ERP offers digital transformation for any agribusiness achieving improvement in 3Ps Productivity, Profitability and Predictability. FarmGyan is our AI, ML, based predictive intelligence offering.

- FarmERP is a Smart Agriculture ERP platform being used globally in the Agri industry for procurement, processing, supply chain, financial management and data driven analytics.

- This highly scalable, configurable, and future ready software platform helps stakeholders to practice Digital Agriculture 4.0 to achieve profitable and sustainable agribusiness.

- FarmERP is being practiced over 800,000 Acres of farmland in more than 30+ countries, it is a single digital platform which serves various agriculture industry segments.

Job Summary:

- As a Senior ABM Manager, you will be responsible for identifying, targeting, and converting high-value B2B accounts that align with our ideal customer profile.

- This is a strategic, hands-on role requiring strong experience in sourcing leads, orchestrating personalized outreach, create personalized demos, nurturing enterprise prospects through multichannel campaigns and convert them into paying customers.

- You will work closely with cross-functional teams including pre-sales, sales, product, and digital marketing to design and execute entire ABM sales that drive pipeline acceleration and revenue growth.

Key Responsibilities:

Account Targeting & Sourcing.

- Source high-quality leads using tools like Zoom Info, Apollo.io, Clay, and LinkedIn Sales Navigator etc.

- Enrich contact and company data to build a high-potential ABM target list.

Outreach & Campaign Execution.

- Plan and execute personalized email sequences, LinkedIn campaigns, and multi-touch outreach strategies.

- Collaborate with marketing and product teams to tailor messaging based on industry, buyer persona, and customer pain points.

Pipeline Generation & Revenue Enablement:

- Own the end-to-end funnel for ABM from account engagement to qualification of SQL to proposal building to following up.

- Drive outreach strategies that result in booked meetings, demos, and high-quality pipeline.

Performance Measurement & Optimization:

- Track ABM campaign performance using CRM and analytics tools; report on KPIs like weekly outreach volume, meeting/demo rate, Demo to conversion rate, and sales conversion cycle.

- Continuously A/B test messaging, sequences, and offers to optimize response and conversion rates.

- Analyze buying signals and intent data to prioritize high-potential accounts.

Preferred Qualifications:

- 6+ years of B2B marketing experience with at least 3 years in an ABM or outbound demand generation role.

- Proven success in sourcing, engaging, and converting B2B software clients, preferably in AgriTech or SaaS.

- Deep familiarity with ZoomInfo, Apollo.io, Clay, and email marketing & automation platforms (like Lemlist, Instantly, Mailshake, or HubSpot).

- Strong understanding of account intelligence, lead scoring, and ICP development.

- Excellent communication, copywriting, and personalization skills.

- Data-driven mindset with experience using analytics tools to measure campaign effectiveness.

- Bachelor's or Master's degree in Business, Marketing, or related field.