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Admissions Manager
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Manager - Marketing & Sales Operations Position: Manager - Marketing & Sales OperationsLocation: [City/Location]Employment Type: Full-TimeReports To: Head of Projects / AVP OperationsJob Summary: Ignify Solutions is seeking a dynamic and result-oriented Manager - Marketing & Sales Operations to lead and execute marketing and sales operations for projects associated with schools and educational institutions. The role involves planning and executing marketing, branding, and sales strategies to secure higher leads and admissions for partner schools. The candidate will be responsible for end-to-end support, including designing GTM (Go-To-Market) strategies, implementing campaigns, and ensuring measurable outcomes.Key Responsibilities: 1. Marketing & Branding Strategy Development: Design and execute customized marketing and branding strategies for schools and educational institutions.Develop GTM plans tailored to individual school projects, highlighting unique value propositions (USPs).Oversee the creation of marketing materials such as brochures, videos, social media content, and advertisements.Identify and leverage local and digital marketing channels for maximum reach and engagement.2. Sales Operations Management: Create and implement sales plans to achieve enrollment targets for partner schools.Set up and manage CRM systems for lead tracking, follow-ups, and conversions.Work closely with admissions teams to optimize inquiry handling, campus tours, and admission processes.Conduct training sessions for school staff on sales and customer relationship best practices.3. Execution of Campaigns: Plan and execute integrated marketing campaigns across online and offline platforms.Organize open houses, educational fairs, and community engagement events to promote schools.Monitor and analyze campaign performance to optimize strategies and maximize ROI.Manage social media platforms, SEO, email campaigns, and paid ads to generate quality leads.4. Market Research and Insights: Conduct market research to understand local demographics, parent preferences, and competitor schools.Identify key trends and insights to create data-driven marketing strategies.Monitor competitor marketing and sales strategies to maintain a competitive edge.5. Project Coordination and Stakeholder Management: Act as the primary point of contact between Ignify Solutions and partner schools.Collaborate with design, content, and digital marketing teams to deliver high-quality campaigns.Work closely with school leadership and admissions teams to align marketing efforts with institutional goals.6. Reporting and Analytics: Prepare weekly and monthly reports on lead generation, conversion rates, and overall campaign performance.Analyze admission trends and provide actionable insights to improve outcomes.Track budgets and ensure all campaigns are executed within the allocated financial framework.Key Skills and Qualifications: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.4+ years of experience in marketing, sales, or operations, preferably in the education sector.Strong understanding of marketing tools, CRM systems, and digital marketing platforms.Proven ability to design and execute effective GTM strategies.Exceptional communication, negotiation, and project management skills.Analytical mindset with the ability to interpret data and trends to drive decision-making.Ability to handle multiple projects simultaneously and deliver under tight deadlines.Preferred Qualifications: Experience working with schools or educational institutions.Familiarity with local education markets and parent preferences.Knowledge of admission funnels and lead conversion strategies.Perks and Benefits: Competitive salary and performance-based incentives.Opportunity to work with leading schools and institutions in the education sector.Professional development and growth opportunities.Collaborative and dynamic work environment.
