Brand Executive

We are hiringPosition: Brand Executive – Marketing, Consumer Care Division (CCD)Location: KolkataIndustry: FMCGWhy Join Us?- Be part of one of India’s fastest-growing FMCG organizations with a strong legacy in personal care, healthcare, and beauty. - Work closely with leading brands and gain hands-on experience in brand building and marketing execution. - Collaborate with dynamic cross-functional teams and agencies in a fast-paced, learning-oriented environment. - We are a passionate team focused on innovation, customer engagement, and market leadership, and we are looking for a talented Brand Executive to join our growing marketing department.Job Summary:We are seeking a creative, analytical, and results-driven Brand Executive to develop and execute impactful brand strategies that enhance brand awareness, drive customer engagement, and increase market share. The ideal candidate will have a strong understanding of branding principles, excellent communication skills, and the ability to work strategically in a fast-paced environment.Key Responsibilities:Brand Strategy & Execution- Assist the Brand Manager in developing and implementing comprehensive brand strategies and marketing campaigns to align with business objectives and resonate with the target audience. - Support ATL and BTL campaigns to drive brand visibility, engagement, and growth. - Coordinate with internal and external teams to ensure smooth execution of marketing initiatives.Market Research & Insights- Conduct market research to analyze consumer preferences, competitor activities, and category trends. - Compile insights and prepare analytical reports to support brand positioning and marketing plans.Creative & Agency Coordination- Collaborate with creative and media agencies for campaign execution, packaging design, and promotional content. - Ensure all communication materials maintain brand consistency and visual identity. - Liaise with media partners to execute marketing campaigns across various channels, including digital, social media, and traditional platforms.Brand Activation & Promotions- Support the execution of consumer activations, events, trade shows, and influencer marketing initiatives. - Manage vendor relationships for on-ground branding, POS materials, and promotional merchandise. - Track and report campaign performance and ROI to the Brand Manager. - Collaborate with the design team to create engaging content and manage promotional activities and events to enhance brand visibility.Product Development & Launch Support- Assist in new product development (NPD) activities including concept evaluation, packaging design, and launch execution. - Coordinate with Sales, R&D, and Supply Chain teams to ensure timely product rollouts.Budget & Reporting- Support in preparing and managing brand budgets in coordination with the Brand Manager. - Maintain trackers for marketing spends, campaign timelines, and deliverables.Brand Consistency- Ensure brand consistency and messaging are maintained across all marketing materials, promotional activities, and brand touchpoints.Continuous Learning & Collaboration- Stay updated on industry trends, consumer behavior, and marketing innovations. - Contribute to knowledge sharing, team discussions, and capability enhancement initiatives.What we are looking for?- MBA/PGDM or equivalent qualification in Marketing, Sales, or Business Management. - 2–4 years of experience in brand marketing, preferably within FMCG or consumer goods. - Hands-on experience in campaign coordination, agency management, and marketing operations. - Strong analytical, creative thinking, and communication skills. - Proficiency in MS Excel and PowerPoint; familiarity with digital marketing tools is a plus.What will make you successful?- Execution Excellence: Strong project management and follow-through skills. - Analytical Thinking: Ability to interpret data and generate actionable insights. - Collaboration: Effective coordination across teams, agencies, and vendors. - Creative Mindset: Passion for developing engaging, consumer-centric brand ideas. - Result Orientation: A proactive and detail-driven approach to achieving brand goals.Ready to Make an Impact?Apply now and become part of Emami Ltd’s journey in building some of India’s most trusted and loved brands.