DFPL Group

New Category Launch KAM-ModernTrade+ Q Commerce (Blinkit + Swiggy + Zepto)+Platforms(Amazon)

Location: Saket, New Delhi

Department: D2c Sales Reporting to: CEO Reportees: Will be added as the business expands

Age: 30-40 years Qualification: MBA + Engineer

Experience : 8+ years experience in Sales(Modern Trade+ Q Commerce + Platforms) Sales Experience in Modern Trade, Understands Listing Process in Modern Trade, Q Commerce and Platforms.

- Has worked on new launches, has taken a launch from 0 to 1. Understands P&L, Gross Margins, Retail Margins, Cost Sheets.

Managerial Skills: Vendor Management, Inventory Management

Role Description ( Roles & Responsibilities):

Sales & Business Development:

- End-to-end management of product listings and sales across Modern Trade, Q-Commerce, and E-commerce platforms (Blinkit, Swiggy, Zepto, Amazon, etc.).

- Identify and onboard potential Modern Trade partners (e.g., Modern Bazaar in North India).

- Develop and execute sales strategies to achieve revenue targets and optimize margins.

- Establish relationships with category managers and decision-makers at various platforms to

ensure product visibility and promotional opportunities.

- Drive initiatives to improve sell-through rates and shelf presence across key accounts.

Product Launch & Market Expansion:

- Plan and execute the go-to-market strategy for the new category launch.

- Ensure a smooth and efficient listing process on all key platforms.

- Leverage insights from market research and competitor analysis to position the brand effectively.

- Develop and execute marketing and promotional campaigns to drive brand awareness and sales.

Profitability & Cost Optimization:

- Own the P&L, gross margins, retail margins, and cost sheets for the category.

- Negotiate competitive margins with retail and e-commerce partners.

- Track and optimize operational costs to ensure profitability.

- Work closely with finance and supply chain teams to manage inventory, pricing, and promotions.

Account & Vendor Management:

- Manage relationships with key Modern Trade retailers, Q-Commerce platforms, and e commerce partners.

- Ensure smooth vendor management and supply chain operations for timely product availability.

- Oversee inventory management to prevent stock outs and Monitoring & Reporting:

- Track sales performance, customer insights, and competitive trends to improve business strategies.

- Prepare regular reports on sales, growth, and key metrics for senior management.

- Utilize data analytics tools to monitor performance and identify areas for improvement.

Key Competencies:

- Competencies: Selling skills, understanding of sales eco system, understanding of Q Commerce and Platforms

- Personality: Maturity, selling skills, Good at pitching the product