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Performance Marketing Manager

2 months ago

Malappuram, India Pidge Full time

About Pidge:

Established in 2019 by Ratnesh Verma and Rushil Mohan, Pidge has dedicated itself to give

power in the hands of unorganized small and medium businesses to digitize, aggregate and

deliver through one single logistics platform. Pidge aims to create India’s first interoperable,

hybrid micro-networks - where businesses can choose their own delivery partners be it 3PL or

local delivery vendors - and consequently, democratize access to logistics. We have already

enabled 6 Mn deliveries with our seamless, low-code proprietary technology and have created a

unified network of more than 50k on fleet and 3PL delivery partners. Pidge

inspires businesses to expand their horizon and create their own growth story through smart

technology. We call this idea “ breaking barriers'' and it drives everything we do. Pidge has been

recognized by more than 20 Industry Awards for our innovative technology, the most significant

one being Silicon India’s Spotlight Award 2022.


About the Role:

As a Performance Marketing Manager at Pidge, you will play a pivotal role in driving the

company's growth through strategic and data-driven marketing initiatives. The ideal candidate is

an experienced professional with a proven track record in performance marketing, analytics,

and optimizing conversion funnels.


Responsibilities:

● Manage the entire funnel (Small/Micro businesses) Manage top of the funnel Medium

and Large Businesses. (Revenue of Long tail + Generating Marketing Qualified Leads

for Enterprise Accounts)

● Develop and Execute Growth Strategies: Collaborate with cross-functional teams to

develop and implement comprehensive growth strategies that align with business goals.

● Performance Marketing: Lead and optimize performance marketing campaigns across

various channels, such as digital advertising, social media, email, and other relevant

platforms.

● Data-Driven Decision Making: Utilize analytics and data to assess campaign

performance, identify trends, and make data-driven recommendations for optimization.

● Conversion Optimization: Implement A/B testing and other optimization techniques to

enhance conversion rates and user engagement.

● User Acquisition: Drive customer acquisition efforts by identifying and targeting key

audience segments through effective marketing channels.

● Budget Management: Manage marketing budgets effectively, ensuring maximum ROI

and efficient allocation of resources.

● Collaboration and Communication: Work closely with internal teams, including

product, design, and analytics, to align marketing efforts with overall business objectives.