![Health & Glow](https://media.trabajo.org/img/noimg.jpg)
Marketing Manager
4 weeks ago
Role Summary
- Build and execute BTL campaigns to drive NOB and support marketing objectives for the months.
- Lead, coordinate, execute and monitor monthly promotion in-store along with VM and brand playbooks to maintain consistent brand experience as per guidelines.
- Oversees the production of all promotional materials and marketing campaigns related assets.
- Partner with creative teams, other internal stakeholders, and external agencies and vendors for all BTL campaigns
- Track, analyze the performance of campaigns, managing the marketing budget
- Plan initiatives to drive new customer acquisition across all stores of Health and Glow. Liaison with relevant cross functional team to drive walk-ins and conversions.
Key Result Areas
- NOB contribution to overall business growth through offline marketing campaigns
- Responsible for store communication readiness for new store launches
- Owner of store VM and brand experience playbooks
- Tracking monthly spends, provisions and invoices submission of all marketing activities
Critical Success Factors
- MPL changeover on time and seamless transition
- Growth in store footfalls
- Successful store and new brand launches at stores
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