Search Engine Optimization Specialist

2 weeks ago

Kolkata, India ElevateDigi Full time

Job Description: Search Engine Optimization (SEO) Specialist


Position: SEO Specialist

Location: On-Site

Type: Full-time


About the Role


We are looking for a talented Search Engine Optimization (SEO) Specialist to manage all search engine optimization and marketing activities. The ideal candidate will have a deep understanding of search algorithms, a strategic approach to keyword research, and a creative flair for content optimization.


As an SEO Specialist, you will play a critical role in driving organic traffic, improving SERP rankings, and maximizing ROI for both our website and client projects.


Key Responsibilities


1. SEO Strategy Development


•Design and implement an effective SEO strategy tailored to business goals.

•Conduct competitive analysis and identify gaps in content or technical performance.


2. Keyword Research & Implementation


•Perform detailed keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner.

•Integrate target keywords into on-page elements such as meta tags, headings, and alt texts.


3. On-Page SEO


•Optimize website architecture, content, and internal linking for better crawlability and user experience.

•Collaborate with content teams to ensure high-quality, SEO-friendly copywriting.


4. Off-Page SEO


•Build a strong backlink profile through ethical link-building practices.

•Develop partnerships with industry influencers and authoritative websites.


5. Technical SEO


•Perform website audits to identify and resolve issues like broken links, crawl errors, and page speed.

•Ensure mobile optimization, schema markup, and proper implementation of structured data.


6. Performance Analysis & Reporting


•Track, analyze, and report on website performance using tools like Google Analytics, Search Console, and Data Studio.

•Monitor rankings and adjust strategies based on algorithm updates or performance trends.


7. SEO Trends & Innovations


•Stay updated on the latest SEO techniques, tools, and Google algorithm changes.

•Experiment with emerging SEO strategies, such as voice search optimization and AI-driven tools.


Required Skills and Qualifications


1.Proven experience as an SEO Specialist or similar role.

2.Strong knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog).

3.Expertise in Google Analytics, Google Search Console, and other reporting tools.

4.Familiarity with HTML, CSS, and website development principles.

5.Excellent analytical, organizational, and problem-solving skills.

6.Strong written and verbal communication skills.

7.Ability to manage multiple projects and meet deadlines in a fast-paced environment.


Preferred Qualifications


•Bachelor’s degree in Marketing, Computer Science, or a related field.

•Certification in SEO or Google Analytics is a plus.

•Experience with e-commerce SEO or international SEO strategies.


What We Offer


•Competitive salary and performance-based bonuses.

•Professional growth and learning opportunities.

•Flexible working hours and a supportive team environment.

•Access to premium SEO tools and resources.


How to Apply:

To apply, send your resume, portfolio, and a brief cover letter explaining your approach to SEO to business@theelevatedigi.com. Please include “SEO Specialist Application” in the subject line.



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