Senior Specialist

3 weeks ago

Bengaluru, India Social Beat Full time

We are looking for an analytically minded Manager for Social Beat Digital Marketing Agency to focus on developing, executing, optimize campaign and media planning across Meta, Google and Marketplace eco system. This position has a focus on leading certain businesses with a mix of branding and performance campaign. Experience in managing app campaigns is a plus.

We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.


Key Responsibility Areas

· Execute, manage and optimize paid digital campaigns across a variety of platforms using native and third-party tools.

· Responsible for channel planning across digital placements, including RTB and Open Web.

· Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs.

· Develop in-depth and technical reporting to showcase performance, both for clients and within the agency.

· Manage ad tech vendors to execute campaigns.

· Mentor junior team members.

· Experience with ad serving solutions, tag management, and operations is a strong plus.

· Proven record of managing multiple projects at once.

· Ability to stay highly organized and efficient in a fast-paced, rigorous work environment.

Skills

· 3.5- 5+ years of experience working in media technology platforms. Demonstrates understanding of marketing funnels and media planning.

· Working knowledge of Syndicated tools (GA, GDS, GTM, Comscore and etc)

· Understanding of optimization platforms & trafficking platforms

· Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)

· Team player

· Thinks Strategically

· In depth understanding of Meta, Google and marketplace ecosystem. Third party platform understanding is a plus.

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