Lead Business Analyst

2 days ago


New Delhi, India Careerfit Full time

Role: Lead Business AnalystDepartment: Data Analytics Location: MumbaiRole Overview We are looking for a Lead Business Analyst to drive data-led decisioning across customer funnels, credit risk, profitability, and product performance. The role combines business acumen with strong analytical depth helping shape product and risk strategy in a fast-scaling FinTech lending environment. Key Responsibilities:1. Funnel & Conversion Analytics- • Own the end-to-end loan funnel from application to first repayment. • Identify leakage points, analyse conversion drivers, and suggest optimizations across stages (lead → KYC → underwriting → disbursal → 1st EMI). • Partner with Product and Growth teams to run A/B experiments improving user journey and approval rates. 2. Credit Risk & Portfolio Analytics- • Deep dive into risk funnel metrics (approval %, DPD0, bounce %, resolution %, roll rates, NPA). • Build and maintain early warning dashboards for portfolio health. • Design and evaluate risk segmentation frameworks — by bureau score, customer profile, and behavioural segments. • Work with credit policy teams to quantify impact of rule or scorecard changes. 3. Profitability & Unit Economics- • Track product and cohort-level profitability (NIM, CAC, LGD, ROE). • Evaluate credit and pricing changes using simulation and scenario modelling. • Partner with finance to build forecasting models for portfolio growth, losses, and contribution margins. 4. Product & Strategy Insights- • Partner with Product Managers to track feature performance (usage, adoption, retention). • Translate funnel and risk insights into product roadmap inputs (e.g., automation, repeat loans, collection interventions). • Build narratives around data for leadership and board-level reviews. 5. Leadership & Collaboration- • Lead and mentor a team of analysts on funnel, risk, and product tracks. • Collaborate closely with cross-functional teams – Risk, Product, Growth, Collections, and Finance. • Present actionable insights to senior stakeholders for strategic decisions.Skills & Experience: • 5–8 years of experience in FinTech, NBFC, or digital lending in roles such as Business Analyst / Risk Analyst / Product Analyst. • Strong proficiency in SQL, Excel, and data visualization tools (Tableau). • Hands-on experience in risk and funnel analytics, and profitability modelling. • Solid understanding of credit lifecycle – from application to recovery. • Exposure to A/B testing, segmentation, cohort analysis, and data storytelling. • Experience with Python / R preferred. • Excellent communication and stakeholder management skills. Good to Have: • Experience with behavioural or scorecard models (acquisition or early delinquency).


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