Simplilearn - Senior Manager - Senior Engine Optimization
1 month ago
About the job:
Position: Senior Manager - SEO & Organic Growth
About us:
Simplilearn is the world's #1 Online Bootcamp, enabling professionals and enterprises to succeed in the fast-changing digital economy.
The company provides online training in digital technologies such as Big Data, Machine Learning, AI, Cloud Computing, Cyber Security, Digital Marketing and other emerging technologies.
Based in San Francisco, CA, and Bangalore, India; Simplilearn has helped more than two million professionals and 1,000 companies across 150 countries get trained, acquire certifications and reach their business and career goals.
The company's high-engagement curriculum blends self-paced online learning, instructor-led live virtual classrooms, hands-on projects, student collaboration, and 24/7 global teaching assistance.
Simplilearn was recognized by the Training Industry as a Top 20 Online Learning Library Company for 2017-2020.
For more information, visit Simplilearn.com.
Job Description:
- We are looking for an experienced Senior Manager - SEO to join our team and drive our SEO efforts with a focus on organic growth, search visibility, and lead generation while managing a team of ~5 members.
- As part of the marketing team, you will play a crucial role in increasing search rankings, driving qualified traffic, and supporting the company's growth objectives through impactful SEO initiatives.
What you'll do:
- Manage SEO efforts across the categories, course pages, subdomains, blogs and subdomains
- Setup Quarterly performance targets for the team to ensure growth through all SEO initiatives along with planning and forecasting
- Create strategies and formulate new avenues to drive organic traffic and revenue growth while ensuring these strategies are in line with the business's overall goals and objectives
- Performing periodic technical audits on the Simplilearn website/pages, making short and long term technical SEO strategy recommendations and implementing the same
- Develop and execute targeted SEO strategies for subdomains, ensuring each subdomain performs optimally and aligns with the broader SEO goals.
- Develop and manage international SEO strategies, including the use of hreflang tags, subfolder/subdomain structures for regional content, and content localization to support global SEO performance.
- Collaborating with web developers (tech team) and product team to ensure necessary technical architecture is in place
- Coordinate with product team for any website redesign initiatives or new product launches
- Work closely with the Content Marketing team to drive traffic growth for all free resource pages such as articles, tutorials and ebooks
- Keep up to date with latest SEO trends, Google algorithm updates with a purpose of gathering new skills that provide a competitive edge over the competition
- Strategize on improving local SEO driving local traffic growth and more visibility on Google Maps
- Improve our app ranking on both Google Play Store and Apple Store increasing the non-brand installs
- Monitoring, reviewing and analyzing data to derive actionable insights for continuous improvement
Who you are:
- 6+ years of experience in SEO
- Demonstrated experience of managing SEO for both product and content pages, involving Organic visits per month
- A proven track record in successfully designing and delivery of SEO plans and strategies in fast paced businesses
- Knowledge of HTML, CSS, and JavaScript basics as they relate to SEO.
- Proven success in increasing organic traffic and conversions.
- Prior experience in technical SEO and working with Product and Engineering teams
- Solid comprehension of search engine ranking factors, algorithms, site architectures and strategies
- Expert in tools like Google Search Console, Ahrefs, SEMrush, Tableau, and many more
- Experience in local SEO optimization
- Excellent team management, planning, analytical and organizational skills
- Leading by example with excellent people skill.
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